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Create an Online Persona and Get Hired 2

Updated on October 7, 2015
Set your goals high and get to the top
Set your goals high and get to the top


This is a continuation of Create an Online Persona and Get Hired 1.

So, now that you have Googled yourself, prepared your professional resume for posting online, acquired a new email address, purchased a Web site, and started a blog, here are some steps to improving your Google results.



SERP

Your Web site may be the most difficult thing to get up and running well. Just think of managing your SERP or search-engine results page as you would handling public relations .

There are a few things that are out of your control, but a few things you can do to get good results. You may not be able to bury all the negative press out there, but you can highlight the positive press in your favor.

Join LinkedIn

LinkedIn.com is currently the largest business social networking site. It allows you to connect with experts and colleagues in your specific field. You can also promote your accomplishments without the possible embarrassment on other social networking sites.

Only professional information is put on LinkedIn. Once you are in, your profile will be available at linkedin.com/in/your name. You can customize your public profile web address if you like. Then you can post your URL on your resume, blog or Web site. Google usually rates LinkedIn profiles highly.

It is best to keep your information current and use your knowledge and experience to answer other people's questions so you become more visible on LinkedIn.

If you recommend others on the site, they are likely to reciprocate.

Your Website

Now that you have your own site, you will need to get it to go to the top of Google's search-engine results page (SERP). Keywords have more weight if they are in the URL of the page. So, try to incorporate the most important (target) words into the URL address.

Google will search your site for clues to its content, so if you use target words more often, your Web site should appear higher in the results.

Links

Google also searches for relevant links on your site. You need backlinks to your website, so link to it from other sites you might be on including your blog, LinkedIn, Facebook and ZoomInfo and make links on them to your own site.

Zoominfo gathers bits of online info associated with your name. You might want to check there to see what it brings up first and whether or not it is accurant and up to date. If you find yourself on Zoominfo, you can claim your profile and fill in your updated professional information. Another site that collects data on individuals is Spoke.com.

Facebook

I have already written about this social networking site, Facebook. Depending on your goals, it may or may not help with your business relationships.

You should learn to use the privacy settings. You will not be able to manage every photo that someone tags of you, nor control what someone may want to write on your wall, although you can untag photos and delete wall posts later.

If you decide to be on Facebook, decide if it is for socializing or professional. It is best used for social purposes. Suggest to business contacts that they connect with you through LinkedIn rather than Facebook.

Make Comments or Write Articles

On business-related blogs, forums or sites, you can make comments. Often when someone Googles you, your comments will show up.

Make sure your comments are professional and show you in a positive light. You can also contribute article to sites that are related to your industry such as About.com, eHow.com and Google Knol.

Twitter

Following the feeds of well-respected people in your industry can be advantageous, but not necessary. You will have a pretty full schedule updating your blog, Web site, and LinkedIn profile, so this may be an extra step if you find time.

Face-to-Face Networking

Having an impressive online persona is important, but if you have no social skills, it will eventually be found out.

If it is important in your line of work, you should get out and meet with people and make some personal connections. Put on your best attire, do a little grooming (or a lot) and get out there.

Comments

Submit a Comment

  • elayne001 profile imageAUTHOR

    Elayne 

    8 years ago from Rocky Mountains

    Thanks tons BennyTheWriter. I appreciate your comments and totally agree.

  • BennyTheWriter profile image

    BennyTheWriter 

    8 years ago from Northeastern U.S.A.

    Awesome advice! I read both hubs and I agree, it really is smart these days to establish an online presence. The web has become such an integral part of life that you're often perceived as lacking qualifications if you don't have a neat little corner of the 'net carved out for yourself. That's what I'm trying to do personally, through HubPages, Twitter and other freelance writing opportunities.

    Great hubs! Rated up!

  • elayne001 profile imageAUTHOR

    Elayne 

    8 years ago from Rocky Mountains

    Glad you found it useful abbiz. Hope you have success with it.

  • abbiz profile image

    abbiz 

    8 years ago from M-A

    thank you Elayne, before reading that hub I didn't know about That linked in, and now I will advantage, Because from your mention above! Thanks again :)

  • elayne001 profile imageAUTHOR

    Elayne 

    8 years ago from Rocky Mountains

    Yes, I think LinkedIn is valuable enough to revisit it. Depends on what you are trying to do. Thanks pmccray for your comments.

  • pmccray profile image

    pmccray 

    8 years ago from Utah

    You know I joined Linkedln last year and never bothered to really work with it until now. Thank you again for sharing this valuable info.

    Peace to you elayne001.

  • elayne001 profile imageAUTHOR

    Elayne 

    8 years ago from Rocky Mountains

    Appreciate your comments LianaK. I'm glad you found it useful.

  • LianaK profile image

    LianaK 

    8 years ago

    I spent a whole summer semester studying these principles. Wonderful information put concisely. Great Hub.

  • Hello, hello, profile image

    Hello, hello, 

    8 years ago from London, UK

    Thank you for the informaiton.

  • elayne001 profile imageAUTHOR

    Elayne 

    8 years ago from Rocky Mountains

    Thanks so much Adria. Glad you found it useful. Thanks for commenting.

  • Adria Firestone profile image

    Adria Firestone 

    8 years ago from USA, northeast

    Such practical & helpful advice. You GO girl,I linked it to my Facebook too.

    Adria

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