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Creating Effective Articles for Article Marketing

Updated on April 24, 2012

Article marketing is one of the most effective ways to help drive traffic to your website. The process of article marketing is not difficult and is one of the most effective ways to generate long term traffic to your website. There are a number of considerations you should take into account before you decide to write an article.

Here, are the 5 things to keep in mind to create an effective article.

1. Keyword Research

The first thing that needs to be done is the research into the keywords that you have in mind for your article. Keywords are a great way to help search engines identify what is currently in your article.

When you are searching for a keyword, there are a lot of free tools out there that can help you identify them. One of the best ones is the Google External keyword research tool. Is free and gives you quite a bit of in-depth information on any keyword you choose. The idea is to look for keywords related to the article that you are writing. Once you have identified 2-3 keywords then you want to place them in the article. Usually no more than a 1-2 percent in any article. This way you are not saturating your article and for going quality.

2. Choose a Title

The title is one of the most important aspects of the article. It helps define exactly what Is written there within a 4- 8 word bite. It is the first thing people see when they are about to read your article so having a catchy and unique title will help. When you create the title for an article geared towards traffic it is a good idea to always put the keyword for the article in the title.

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3. Write the Article

The key to article marketing is to have a well written article. These articles should contain unique and original content that informs the reader in a clear and concise way. These articles are more likely to get visited and read by individuals who want related information. They are also more likely to become indexed by Google. These articles that are well written, grammatically, and error free are the ones that will be published by article directories.

4. The Resource

When you are creating articles online there is always a small place at the end of the article for some biographical information to be inserted. This information box is a great way to put in your email, name, and business website. They should also contain the anchor text that you want to use that lead to an article in your website that leads to another similar topic.

This resource box is the number one place that will help you drive traffic. So, when you are filling it out make sure it is complete and accurate.

5. How to Submit Articles

Once you have created an article it is time to submit it to get the traffic flowing. There are many places on the internet that you can submit articles. There are good places, and bad places, to submit articles but as you submit to them, you will find the good places and bad places that you want to submit your article too. You will also find out where most of your traffic is coming from too.

-Article Directories: EzineArticles, Hubpages, Squidoo, ArticleBase and many more

-PDF Directories: Scribd, Docstoc, Docshare plus others

-Social Bookmarking; StumbleUpon, Reddit, Digg and more

You can add these articles yourself. It will take some time but you will start to see massive improvements in traffic as you go. These back links will usually start to reflect in Google within a couple of weeks. Then your traffic will certainly pick-up. You can also hire the help of SEO submitters who will submit these articles for you on a per article basis for a small cost. You can also hire freelancers to do it for it is all in the amount of time, money, and energy that you have.


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  • TeleNetDirect profile image

    TeleNetDirect 5 years ago from Idaho Falls, Idaho

    Take the Google Keyword tool to start keyword research. Once you determine a set of keywords go the extra step of doing an individual search on each one and going to the last result to get the "All-In Title". Divide the number of searches by the All In Title. The higher the resulting number the lower the competition for those keywords. Avoid anything less than 1. Too much competition and your article would be of little worth.