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Delayed Gratification vs Want It NOW!

Updated on April 5, 2015

Balance is KEY

Consumerism has created a bunch of dreamers wanting everything NOW.

In today's fast paced world there is a need for mankind to once again pay attention to a principle of success that is often overlooked and misunderstood. We want everything yesterday rather than today or tomorrow. We have slipped into the mind set of wanting things before we save for them. This over all mindset has created a huge burden on society. We are buying things on credit without thought. We look for immediate success from our business efforts, and if something does not work immediately we jump from one program to another, never getting the results possible from consistent effort.

The solution to this global mess, is much simpler than you may think. We need to once again plug into the principle of delayed gratification. Much like growing a garden. First the garden plot must be chosen so the right amount of sunlight will shine on the plants. The the soil has to be prepared for planting, the seeds carefully planted in the manner required for the type of seed. The proper amount of water must be given along with some basic fertilizer to feed the tiny seeds as they germinate and grow into healthy plants. Weeds must be kept under control and then we wait. Every crop takes time before we can harvest. Some plants grow quickly and we can harvest in just a few weeks or months where others, such as the Teak Tree, take 75 years or more before they can harvested.

Growing relationships for love or for business, gaining personal knowledge and skills as well as building your business venture, all follow the same principle. We have to take into account all the same steps as planting a garden.

For the purpose of the rest of this article lets look at just your business.

First we need to choose our garden plot. Your garden plot will be where you will place your marketing efforts to develop your business. Some of your plot will be on line communities and some may also have off line areas to market to build your business.

As with planting a garden, one has to be careful not to have too many garden plots to manage. If you spread your activities to too many places, the weeds will crowd out your activities. There simply is only so many hours in a day and when the weeds start growing and you have no time, your business wont grow but the weeds will.

Second we need to prepare the soil. Develop both long term and short term action steps that will start your business growth.

Third we now kick in advertising and marketing actions. Pay close attention to the results and gradually change your marketing strategies when needed. Learn better ad writing skills. Learn to use more technology where and when it fits your business and your overall plan. This is the fertilization to your garden.

Fourth we need to stop spending time where results are not bringing you business growth. This may be hard, as it is so easy to play and do the things we enjoy doing. However if those actions do not add to your business growth they are wasting time and weeds are sure to choke out your business growth. This is the time to pull weed.

Fifth - Water and fertilize as needed. Advertise, promote and explore new business generating tools. Be careful though, you do not want to spread yourself to thin and have too many activities on your plate. If you get so busy doing, the weeds and harmful insects will ruin your harvest, even though your garden may be growing nicely. Care and attention needs to ALWAYS be part of the process right up through harvest.

Sixth - Wait. Watch. Monitor. This is a time to slow down and manage a little. Tighten up your advertising costs, both in time and money. Train staff and associates, hire more when needed. Just remember, top heavy management always makes for less effective actions but too little management will result in crop failure.

Seventh - Begin the harvest process. Believe it or not, here danger is lurking. Some times we have such a huge return from our business that we think we hit the jack pot and we spend our harvested returns without putting away for next years bad weather or crop failures. Also, as we harvest, we need to realize that harvest is the time to begin preparing the soil for next years crop. The world is in a constant state of change, and thus the type of crop we harvested and profited from this year may not be marketable next year. Plus if we ruin the garden plot during harvest, next year will be a total flop.

All this takes time and effort. We must pay attention to the fact that gratification for a bountiful harvest takes time. There is always a delay between the idea, and actually living the dream. It is impossible to achieve instant gratification as is clearly seen from the seven steps above. We need to get back to the roots of life and practice the art of delayed gratification. No more spending before we save, no more program hopping and stop the freebie mentality. The attitude of "I want it all now for nothing" has to stop.

Delayed gratification is the way life is!

Love Light and Laughter

Neil Sperling

Do NOT Push Against What You Do Not Want.

Pushing Against is Fruitless

Pushing against what you do not want is fruitless.... Check out the video on pushing against.

Napoleon Hill made a quote years ago, that I changed one word on. He said "Think and Grow Rich," stated - "What ever the human mind can conceive, and believe, it can achieve."

The word I changed was "achieve" .... I replaced it with "receive." ... Find out why on this article I wrote here.


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    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      3 years ago from Port Dover Ontario Canada

      Deborah Demander - Namaste to you too.

    • Deborah Demander profile image

      Deborah Demander 

      3 years ago from First Wyoming, then THE WORLD

      Our desire for immediate gratification leads to suffering. We need to let go of all those foolish demands, and learn to go with the flow.

      Thanks for writing this article. I enjoyed your garden analogy.


    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      4 years ago from Port Dover Ontario Canada

      William - thanks a bunch for the warm comment. Good luck on your article as well .... thanks again

    • Williamkosko profile image

      William Joseph Kosko 

      4 years ago from Baltimore, Maryland

      Love it! I'm writing something similar right now actually. A hub on instant gratification. And then in long term, I am working on a book related to the same topic. People need resources like this to show them what is really going on because the majority's main source of information would NEVER dare to tell us any of this. They know it would cause them a giant loss of profits.

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      5 years ago from Port Dover Ontario Canada

      bac2basics - glad you popped by *smile* I appreciate your kind words and the time taken to reply. Life is good!

    • bac2basics profile image


      5 years ago from Spain

      Hi Neil. Great life lesson , not just business. Way to go and thanks for following me also.

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      6 years ago from Port Dover Ontario Canada

      Petra - I'm with you.... instant gratification has been purposely planted in peoples minds by those who profit.

      Thanks for your wisdom and support. I wish you Love, Light and Laughter.

    • Petra Vlah profile image

      Petra Vlah 

      6 years ago from Los Angeles

      What can I say, Neil? Instant gratification is part of the modern way of life and at the risk of sounding cynical I believe it is deliberately planted in people mind by the ones that will profit from it.

      To prepare the soil, to plant the seed and specially to wait seems to be too much for most people, but is the only way to go. Great hub, my friend, voted up all the way

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      6 years ago from Port Dover Ontario Canada

      Apryl - thanks for the comment and vote up. yes - all things worth while take time for fruition.... that time may surprise you and be almost instant - but like gardening harvest may be fairly soon like a radish - or take years like harvesting teak trees which take around 75 years.

    • Apryl Schwarz profile image

      Apryl Schwarz 

      6 years ago from Nebraska

      Great hub. You are so right, so many of our problems could be solved if we could all slow down and realize that work takes some time to come to fruition. Voted up!

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      6 years ago from Port Dover Ontario Canada

      Lita - how cool a comment - I'm glad you got a personal message out of this hub too.... bravo!

      I appreciate your open comment and thank you for taking time to share your thoughts.

      Love - Light - Laughter


    • Lita C. Malicdem profile image

      Lita C. Malicdem 

      6 years ago from Philippines

      I now play in my mind this metaphor of a garden with my relationships with people around me. Very embarrassing for me not to know about delayed gratification! I'm used to wanting instant results of every good deeds I make, although not in a loud way. I know it's wrong but I can't entirely control that feeling. Wow! I'm patient in nurturing my plants to grow but not with people? Haha, Neil, you got me on the spot! Thank you!

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      6 years ago from Port Dover Ontario Canada

      derdriu - user-friendly -- :-) -- now that is a compliment. thanks a billion!

    • profile image


      6 years ago

      Neil Sperling: Thank you for such a readable, user-friendly hub on the organizing, planning, prioritizing and waiting which explain the success of deliberately delayed gratification, quite frankly as much personal as professional.

      Voted up, and all other categories also,


    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      7 years ago from Port Dover Ontario Canada

      twilanelson - thanks for reading and commenting.

    • twilanelson profile image

      Twila Nelson 

      7 years ago from Carmichael, California

      Fun and interesting way of re-learning delayed gratification. Thank you for another wonderful Hub about patience and hard work when nurturing a business.

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      7 years ago from Port Dover Ontario Canada

      bloggering - thanks for dropping by and taking the time to comment - much appreciated ... yes it is time we started to enjoy life and progress as people and forget about the chasing of material things before we can afford them.

    • bloggering profile image


      7 years ago from Southern California

      Well said Neil - and thanks for all your comments!

    • frogyfish profile image


      7 years ago from Central United States of America

      Seven tips to make a plan work - wonderful! You organized and laid it all out so easily. Seems you live your own lesson...I need to share this with a few more people...


    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      7 years ago from Port Dover Ontario Canada

      eddie and annaw

      Eddie - I'm late following up on your post - Thanks and yes change is necessary to grow

      Annaw - awe - thanks so much for taking time to read and comment.

    • annaw profile image


      7 years ago from North Texas

      Very well written and not to mention thought provoking.You have provided us with a simple plan;thank you for sharing. I voted this up and useful and have also bookmarked it

    • eddiecarrara profile image

      Eddie Carrara 

      7 years ago from New Hampshire

      Nice hub Neil, sounds like you learn a lot from the big guys in the personal development area, the garden example is one of my favorites, but my kids are getting sick of me telling them the story. It really is the way life works, and yes, everything is in the state of change, so why does everyone fight change if it is inevitable? if we're not changing, we're not growing :0)

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      7 years ago from Port Dover Ontario Canada

      bcat - I love your observation "everything is instant".

      Thanks for taking time to read and comment.

    • bcatgray profile image


      7 years ago from United States of America

      The internet age has spoiled us. Everything is instant. You can even order groceries online and have them delivered by the time you're ready to start dinner. Great post!

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      7 years ago from Port Dover Ontario Canada

      Chaotic Chica - yip - we move so fast with little thought for planning nor smelling the roses along the way.

      sugz- LOL - hating gardening is the same as hating to wait for things LOL - thanks for commenting.

      Jennifer - So true - thanks for taking time to comment.

    • Jennifer Lynch profile image

      Jennifer Lynch 

      7 years ago from Stowmarket, Suffolk.

      I completely agree with a lot of what is said here. We all want things too quickly and that is where it goes wrong!

    • sugz profile image


      8 years ago from Quakeville... Christchurch, New Zealand

      awesome hub, i like the way you use comparisons to gardening, specially since i absolutely hate gardening haha but its very true, and easy to envision this technique to work ethics and efforts.

      Excellent information and very helpful :)

    • Chaotic Chica profile image

      Chaotic Chica 

      8 years ago

      I didn't even need to read this hub to know I'd agree with you 100%!! I did, though, and wasn't disappointed. We move so fast nowadays that delayed satisfaction truly is an almost archaic ideal. There is so much to be gained by being the turtle rather than the hare but so many grossly overlook this! Thank you!

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      8 years ago from Port Dover Ontario Canada

      BkCreative - Great statement "The magic pill mentality"

      Cheeky Girl- I truly appreciate your comments and friendship.

      DeBorrah K. Ogans - Thanks for your support and your comments.

      Carol the Writer - work - study - self improvement... where are they?

      Nell Rose - LOL -- yip - go without it -- or lose it in debt collections.

      PegCole17 - Keep in gardening my friend

      Who ever you are -- Thanks

      izettl - Instant technology -- already is out od dadte as another new invention has come along ,,, LOL

      C.J. Wright - yip - True gratification cause you earned it.

      Madison22 - Love butterflies I do -- interesting!

    • Madison22 profile image


      8 years ago from NYC

      What an interesting hub, enjoyed reading it. Thanks for sharing!

    • profile image

      C.J. Wright 

      8 years ago


      Good HUB. Very true principal. Delayed gritification nearly allways brings greater gratification.

    • izettl profile image

      Laura Izett 

      8 years ago from The Great Northwest

      You are absolutely right! INstant gratification is at the root of many issues- personal and social. We live in an instant technology age and we expect everything to be instant and gratifying. Great hub!!!!

    • profile image


      8 years ago

      Liked how you applied this principal to Business! Shared this hub-page with a friend. Read your profile, congratulations!! It is encouraging to see a Father Daughter relationship getting restored:) Thank you!!

    • PegCole17 profile image

      Peg Cole 

      9 years ago from Dallas, Texas

      Delayed gratification is the only way we were able to move out into the country onto 10 acres and build our dream home. We had just the shell of the house built professionally then, as we could pay for it in cash, we added things like electricity, interior walls, wood stove heater, a/c after 5 yrs. Now we have sweat equity. Hard to do but so worth it. Compared to averages our home costs us about half of what most people pay monthly.

      Your analogy to gardening is easy to follow and well written. We all need to wait for the fruit to ripen before picking it. Thanks for writing out clear practices that can be applied and taught to our children.

      Kind regards, PegCole17

    • Nell Rose profile image

      Nell Rose 

      9 years ago from England

      Hi thanks for becoming my fan, and I totally agree with what you said about everything being rushed these days. I do believe people want something for nothing, and we have forgotten how to plan and work, instead of just grabbing it. I was always taught by my mother that if you could'nt afford it then go without it! lol Nell

    • Carol the Writer profile image

      Carolyn Blacknall 

      9 years ago from Houston, Texas

      I agree! Delayed gratification needs to be taught. No one want to work or study. it seems. - Carol

    • DeBorrah K. Ogans profile image

      DeBorrah K Ogans 

      9 years ago

      Neil Sperling,

      Great hub!

      I agree self gratification needs to be retaught.

      You have given some great suggestions! Implementing a plan

      along with care, concern, patience and self control is so much better. Thank you for sharing!


    • Cheeky Girl profile image

      Cassandra Mantis 

      9 years ago from UK and Nerujenia

      I love this hub. I especially like the idea of delayed gratification. That makes sense across so many human endeavours. Thanks for a great Hub, and solid advice!

    • BkCreative profile image


      9 years ago from Brooklyn, New York City

      Soooooo true!

      It is all just good common sense! We have been so had - and still don't know it. The magic pill mentality is what we have. It has destroyed our health, wealth, environment, and everything else.

      Thanks for this reminder to understand what true gratification really is! And the results that are very possible.

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      9 years ago from Port Dover Ontario Canada

      torimari - I'm very happy you enjoyed it. Looking forwards to more of your hubs. Keep Smiling :-)

    • torimari profile image


      9 years ago from Pennsylvania

      I really like the garden metaphor and it is a great reminder of the basic, yet essential principles and outline of a successful business.

      I like how it's written as well, and the positive title really pulled me in!

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      9 years ago from Port Dover Ontario Canada

      babe.rainbow - Thanks for the comment and good luck at running full speed ahead at work and at play.

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      9 years ago from Port Dover Ontario Canada

      Imagin8tion - glad you enjoyed - Fan you too - I will drop by your hubs. :-)

    • babe.rainbow profile image


      9 years ago from Huddersfield, United Kingdom.

      yes yes yes !!! fantastic hub ! people want everything right now without being prepared to work for it ... however ... being at university has taught me that expecting things now is no good .. i need to work hard and not forget to play hard to eventually lead the life i have always wanted :) xxx

    • profile image


      9 years ago

      I agree wholeheartedly! I'm going to 'fan' you, as it looks like theres even more here I'd like to check out later on. Please stop by and check out my Hub if you can, I'm new and don't know anyone!

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      9 years ago from Port Dover Ontario Canada

      SEM Pro - so glad you added a valuable point - thanks for sharing.

      CMHypno - You are so correct - Thanks for your input.

    • CMHypno profile image


      9 years ago from Other Side of the Sun

      Great Hub on delayed gratification. Agree totally that the world needs to re-learn it - so many of the little kids I know are just given everything they want and scream if they don't get things immediately - how are they going to cope when they are older and there is something they really can't have?

    • SEM Pro profile image

      SEM Pro 

      9 years ago from North America

      Wonderfully written and so true Neil! My kind of metaphor - beautiful. Can I add that when we see life as a fulfilling journey rather than a destination, every step of the process can be gratifying?

      That in no way suggests your wisdom is invalid. I used to not understand why anyone would go on vacation on credit - how unfulfilling to have to work to pay for a good time long ago. But then, my car is on credit and I've been enjoying driving it for years... hmmm... :)

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      9 years ago from Port Dover Ontario Canada

      Thank You Peggy. Glad to be your friend too!

    • Peggy W profile image

      Peggy Woods 

      9 years ago from Houston, Texas

      Delayed gratification and not going out on a limb with credit card debt, either as individuals or as governments, would certainly be good advice going forward. The way you applied it towards business principles was brilliant.

      Thanks for becoming my fan and now you have another.

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      9 years ago from Port Dover Ontario Canada

      linjingjing - Thanks - I'm glad you enjoyed it

    • linjingjing profile image


      9 years ago

      Delayed Gratification

      Writing a very interesting

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      9 years ago from Port Dover Ontario Canada

      Sigh of relief - So true - the down turn in the economy may well be the biggest blessing of the last 20 years to everyone - -keep smiling - thanks for sharing


    • Sigh of Relief profile image

      Sigh of Relief 

      9 years ago from Arkansas

      This is a good reminder for me to focus on business goals. I have a 20 year successful career as a real estate appraiser. The downturn in this economy has turned out to be a blessing as I have had time to pursue affiliate marketing, but I am like a kid in a candy store. Thank you for reminding me to wisely use my time and resources.

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      10 years ago from Port Dover Ontario Canada

      Veronica - I appreciate you taking the time to read my hub and comment - Thanks!

    • Veronica profile image


      10 years ago from NY

      This isn't at all what I was expecting. This is an actual plan. And it's very well written. I'm impressed. And you have a new fan.

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      10 years ago from Port Dover Ontario Canada

      Sally - Love to see you and your comments - All the best!

    • Sally's Trove profile image


      10 years ago from Southeastern Pennsylvania

      Excellent garden metaphor. Our ancestors, going back many thousands of years, would never have spawned us all if they had been looking for a quick fix. They scouted out the hunting grounds, they made their hunting tools with regard for tradition and excellence, they learned to follow the seasons and to plant the foods to sustain themselves, even though the waiting time for these foods spanned another season.

      No Mickey Dees for them.

      Your metaphor begs the question, what are our children growing?

      Looking forward to reading more and more of your hubs.

      Regards, S.

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      10 years ago from Port Dover Ontario Canada

      Trandee - OMG I missed replying to your comment - Oops - Guess I delayed in reply that's all...LOL - - Thanks for taking the time to make some points - Neil

    • tranndee profile image


      10 years ago

      Nice hub and nice directions on reacquainting ourselves with delayed gratification. I recently heard about a study of kids who were offered 1 cookie immediately or 2 if they waited 30 minutes. Those who waited were more successful in life overall. But, it's never too late to apply these lessons and techniques, is it? Look forward to reading more from you.

    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      10 years ago from Port Dover Ontario Canada

      Lds Nana - Thanks for dropping by and your vote of confidence!

      Love Light and Laughter


    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      10 years ago from Port Dover Ontario Canada


      Thanks for dropping in and taking the time to comment.

      Peace Profound!


    • LdsNana-AskMormon profile image

      Kathryn Skaggs 

      10 years ago from Southern California

      These are powerful principles which can be applied to any area of our lives. Well organized information, which should be reviewed often.

      Great Job!



    • profile image

      Peter Fogel 

      10 years ago

      Hey Niel,

      Great article my frien,



    • Neil Sperling profile imageAUTHOR

      Neil Sperling 

      10 years ago from Port Dover Ontario Canada

      SweetiePie - Thanks for dropping by and commenting!

    • SweetiePie profile image


      10 years ago from Southern California, USA

      This article teaches everyone some wonderful insights. Thank you for sharing!


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