ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Advertising

Direct Mail Advertising - Sales Letter and Brochure For Vista Levolor Blinds

Updated on July 29, 2014
The Vista Levolor Direct Mail Envelope
The Vista Levolor Direct Mail Envelope

The Sales Letter

Vista Levolor Letter

Johnson’s Box:

Only you can free the angel in Vista Levolor and win a dream holiday to Venice!

Dear Friend,

When someone asked Michelangelo the secret of his genius, he said he perceived an angel in a block of marble and set it free with a chisel.

Of course, as an architect, you are doing it all the time. Using the right interior décor to turn a room into a work of art.

This brings me to the best in window fashions – Vista Levolor

Any way you look at them, Vista Levolor’s window coverings enhance any interior. After all, our collaborators, Levolor Corporation of USA, have pioneered and led the window fashion industry for more than 80 years now.

But here’s the real reason I’m writing to you

Now, you can not only create new masterpieces with Vista Levolor, but also win, among other things, your dream holiday in Venice – the city of masterpieces.

Enrol in the Venetian Dream Scheme

All you have to do is recommend the best in window fashions, Vista Levolor, of course, to your clients. And you get closer to:

That dream holiday in Venice

Or that trip to surprising Singapore

Or the joyful discovery of Mauritius

Or the city of temples – Kathmandu

And a quarterly newsletter that will keep you informed about the latest in international window fashions.

For more details on how the Venetian Dream Scheme works, please refer to the card enclosed. You will also find a brochure that tells you just why Vista Levolor’s Venetian and vertical blinds, drapery rods ad false ceilings let you explore new levels of creativity. Do go through it.

So why not take that first step towards Venice, Singapore, Mauritius or Kathmandu?

Simply fill in the Venetian Dream Scheme card and mail it in the reply-paid envelope enclosed to reach us before September 24, 1994.

While the world waits with bated breath for your next masterpiece.

Warm regards

Sandeep Agarwal

Managing Director

P.S: The last date for enrolling in our Venetian Dream Scheme is September 24, 1994. Remember, you could be in Venice, the city of masterpieces! It’s where you belong.

Direct Mail Writing - The Brochure Headline
Direct Mail Writing - The Brochure Headline | Source
Tips For Copywriters On Writing The Brochure
Tips For Copywriters On Writing The Brochure

Building the Creative Idea in Brochure Copy

The brochure in the direct mail pack for Vista Levolor window blinds carries forward the creative idea presented in the letter - drawing an allusion between the genius of Michelangelo and the masterpieces about to be created by the architect. The brochure is the place where the creative idea can be fully developed and explored, and the product described in detail.

The cover headline reads:

Centuries ago, Michelangelo freed the angel he perceived in a block of marble. And created works of art the world still talks about. Today, the angel in Vista Levolor waits for your creative touch. And the world waits with bated breath for your masterpiece.

Inside Page 1 Crosshead: Michelangelo frees the angel

Michelangelo, kike every artist, be he painter, sculptor, writer or architect, had a very special relationship with his materials. This passion coupled with his genius, drove him to create masterpieces such as the Pieta for St. Peter's Basilica in Rome and the fresco titled "Creation" for the Sistine Chapel.

Page 2 Crosshead: Now, free the angel in Vista Levolor

Vista Levolor understands that a creative person like you needs the right material with which to express his genius. Turn a turkey into a peacock, a room into a work of art.

Vista Levolor, synonymous with the art of window fashions in India, has a collaboration with Levolor Corporation, USA, who were the first to recognize the merit of a powerful concept conceived in the same land as Michelangelo – Italy.

The story takes you back a hundred years to Venice where homes suffered from congestion, poor lighting and lack of ventilation until one day when Italian ingenuity

surfaced and people began putting wooden louvres on their windows. This served the dual purpose of creating privacy and letting in air and light. The Venetian blind, as we know it today, came into being.

Page 3 Crosshead: World-class window coverings for the artist in you

Today, Levolor has lifted this essentially functional concept of the Venetian blind to the ultimate in design an aesthetics. Transforming it from a mere instrument of ventilation and light into a canvas for discriminating architects and designers.

In India, only one company gives you the same international window coverings that architects and designers worldwide recommend – Vista Levolor.

And why not? Vista Levolor's collaborators, Levolor Corporation, USA, have been global leaders in the industry for more than 80 years, giving Vista Levolor their technological expertise in design innovation and production on a continuous basis. Then there is Vista Levolor's dedication to quality and engineering, adding up to give you window coverings that are truly state-of-the-art.

Describing the Product Range in the Brochure

Another important role of the brochure is to provide details about the product and the company that manufactures it.

Page 4 Crosshead: Sleek lines mingle with bold forms to create an effect that's nothing less than sensational

Subhead: Blinds. Plain. Mix-n-Match. Designer. Sheerview.

Vista Levolor's Venetian blinds run on a sophisticated, fully imported silicon-treaed mechanism. Precision engineered to smoothly transform an interior into the designer's showcase, these come with matching colour valances for a coordinated look.

And because works of art must not fade away with time, Vista Levolor's Venetian blinds come with features that make them long lasting. The cord lock, for instance, has an in-built mechanism which makes them crash-proof, prevents damages to the blind and ensures perfect locking. Then there's the guardian tilter which also has an automatically disengaging worm and gear mechanism to further eliminate the chance of damage.

The slats, while only one inch wide, are rugged, tough and durable. Made from a high grade Aluminum-Magnesium alloy, the slats refuse to bend, arch or crack.

Product Details In The Direct Mail Brochure
Product Details In The Direct Mail Brochure

More Technical Details of Products Follow

Thus the descriptions of the various Levolor products continue for another two pages. The last sentence goes back to the creative idea and rounds it all up: "So not only are they a beautiful way to express yourself, they're also a quick, easy way to transform an interior."

The Response Device is a Mini Ad in itself and mentions the offer as well as the special features of the product.

© 2014 Anita Saran

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)