ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • E-Commerce & How to Make Money Online

E-book Marketing 101

Updated on June 2, 2010

It seems like the hard part of being an e-book author is writing the book. Wrong. Writing the e-book is probably going to be the easy part. Once it's done, the real work begins. After you've created the e-book, you need to get people to buy it. Otherwise, all of that work you put in just goes to waste. For this reason, it's critical that e-book authors become experts in online marketing. You need to know how to reach an audience that is going to be willing to buy your book and what little push you need to give them to go over the edge and make the purchase.

But first things first, you'll need to create your e-book. Although the e-book will be created online, you are also going to want to create a website devoted to the e-book. The website may be specific to the e-book or it may be a general website about all of your writing, which will include the e-book. You don't have to hire a professional to create this website, but it should be professionally done. This means that you are going to need to learn how to craft a good design, get links to your website and build up the content to be search-engine friendly. If all of this sounds out of your league, read a few books or articles on creating web content for search engines and you'll see what it's all about. Basically, you want to make sure that people can find your website, and that will lead them to the e-book.

Once the website is up and running (and includes teasers to the e-book, of course), you'll want to create a marketing campaign to get people to this website. You'll start with your contacts because they're likely to buy your e-book just to support you. Create a newsletter or craft an email announcement and send it out to everyone that you know. It should include some basic information and remind them that they can support you by purchasing the e-book. Let them know that there's a free excerpt on your site, in case they don't want to buy. Sometimes that takes the pressure off and they end up buying anyway. Also remind them to share the link with everyone that they know. You should be doing the same by adding the URL to the website on your email signature and business cards.

Next, you'll be targeting strangers who are likely to have an interest in the topic of your e-book. Visit websites related to the topic and generate conversation with the people on those sites. Leave comments on blogs and in forums, connecting with other people about the general topic. Don't forget to include your URL with your comments so people can find your books. You might also want to start your own blog. The blog can be about the general topic of the e-book and will regularly draw readers in. You can also use the blog to review other people's work in exchange for reviews on their blogs about your e-book.

Online marketing has many different facets. The only end to the types of ways that you can connect with people online is your own creative limits. If you can think outside of the proverbial box and regularly figure out new ways to let readers know that you're out there, you can send them to your site and create new sales for your e-book. Good luck!

Comments

Submit a Comment

  • perryjones21 profile image

    perryjones21 10 years ago

    great hub.Useful information on E-book-Marketing.In that matter You need to know how to reach an audience that is going to be willing to buy your book and what little push you need to give them to go over the edge and make the purchase.Here comes the importance of publishing a book.Here is also a similar kind of useful information on book publishing http://www.bookpublishingfacts.com/online-book-pub... interesting site about basic book publishing,book writing publishing ,online book publishing,on demand book publishing .Please visit us

  • profile image

    sathish 10 years ago

    What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that's featuring them on YouTube. http://www.youtube.com/booktrailers

  • profile image

    josh 10 years ago

    What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that's featuring them on YouTube. http://www.youtube.com/booktrailers

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)