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High Traffic Does Not Always Mean Success For Websites

Updated on August 5, 2011

This article looks at what visitor traffic mean to content authors with no commercial intent versus internet business owners.

When you think about internet business, one of the fundamentals that every online marketer will almost never fail to highlight to you is the importance of 'traffic'. In addition to that, they will link traffic to the other fundamental factor that is 'keyword'. There is an overload of information and great articles written on how to attract traffic for keyword which you target.

But as an internet marketer, getting high traffic to my promotional page is the first step. The second most important step is to convert those traffic to buyers/sales.

Your goal for your website/page differ from someone else. I know of friends who set up blogsites just to share information, others just want to be 'popular' on the internet and bask in the glory of their content being read and liked by tens of thousands. Well, I belong to the other category where my main goal is to possibly convert all traffic to sales, well, at least a good 80%. Think of this .. if you are an internet business owner like me, which do you prefer, getting 10,000 visitors per month to your site with only 5 of them buying your product or attracting a mere 2,000 visitors per month yet you enjoy 100 sales??? Plain and simple maths, we would dream of the latter wouldn't we?

So it all boils down on your online goal. For a pure content site without any commercial intent, the main aim is to get readership satisfaction. For the internet marketer who aims for income, interwoven factors such as call for action must be considered so that the process of pre-selling settles nicely without appearing too aggressive to the visitor.

It can be summed up as follows :-

Content -> Traffic -> Pre-Selling -> Monetization

Keywords play the vital part in attracting quality traffic. There are many free keyword assessor tools to help you select the best keywords for your content, but do not rule out the paid ones as well because obviously, the creators behind it are people who have spent a great amount of time and skills to guarantee you it's worth your dollar.

Convert!: Designing Web Sites to Increase Traffic and Conversion
Convert!: Designing Web Sites to Increase Traffic and Conversion

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

1. Understand the essentials - your market, your proposition, and your delivery.

2. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.

3. Learn how to use testing to improve your site's conversion rate.

4. Discover the holistic nature of web site optimization and why multiplicity matters.

5. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.

6. Combine creativity with analysis for the best possible results.

 

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