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How HTML Email Works And Where To Outsource For Best Practices

Updated on March 21, 2013

Email is one of the best internet communication tools and it has been used widely both by individual users and business organizations. In internet marketing, email is a powerful tool for business campaigns and it can be used to attain leads in online presence by establishing long term business relations.

In today’s competitive world of online business, presence and authority are important and any online business will take an extra mile to get it right. By any definition, email is just a webpage with appropriate information targeted to a particular audience but practically there is more to it.

Best Practices On HTML Email
Best Practices On HTML Email | Source

For any business, offline or online, email is more than a webpage; it is a communication tool to deliver effective business campaigns which can turn readers into buyers. It is therefore very important for businesses to get their emailing services right and that is why HTML email is an integral part of business emailing services.

What Is HTML Email?

As a business owner sourcing for the best email client for your business, probably you have come across countless justifications on which email client works best, or what doesn’t work. They have probably told you how Lotus Notes never renders HTML email properly and how Microsoft Outlook is not a suitable email option for business campaigns.

Having an email client that will work seamlessly on different email platforms is not easy, that is why coding HTML email should be done right. HTML email involves coding a webpage the old fashioned way, like in 90's when there were no WYSIWYGs yet. Creating HTML emails that will look awesome on every target email program is the catch here.

Best Practices On HTML Email
Best Practices On HTML Email | Source

How HTML Email Works

If you are new to HTML email or you have taken HTML email coding in recent years then you will realize that coding HTML email to look sufficiently good on any email program is like solving a puzzle, you get it right on one side but completely wrong on the other end!

It gets tricky because creating HTML email is not like building a website. Most of HTML and CSS properties that are used in modern web design are not supported in email and that makes all difference in HTML email coding.

You will not imagine even specialized emailing programs such as Ms Outlook 2007 and 2010 use word processors such as Microsoft word to render HTML, unless off course you are building websites like it was done in 90’s.

Even if you code HTML email and get it to display properly, there are clients out there who will not view HTML email in their email programs. The best way to handle this is to deliver the email using multipart or alternative MIME (Multipurpose Internet Mail Extensions) format.

How to Convert Design to Email HTML

Best Practices On HTML Email
Best Practices On HTML Email | Source

Where To Outsource For Best Practices On HTML Email

What makes HTML email tricky for most coders is not actually in design and coding but how to deliver it properly but as a business owner, you don’t have to get your brain gears thrown into spins.

HTML email services can be outsourced. Although there are many online companies that offer services on HTML email, very few adhere to the best practices on HTML email.

Email Monks is just one of the few HTML email service providers that truly deliver on quality HTML email services that are also cost effective. Why Monks you ask? Because they work round the clock and they are devoted like monks, working 24 hours in 7 days to deliver your qualitative order in just under 8 hours!

For a reasonable price starting at $45 per email service you can get a professional HTML email service delivered using the best practices. Their services cover every aspect of HTML email design including Brand Optimization, Pre-header and Header, Email Layout, Visual Impact, Copy and Content, Email Footer, Mobile Email Design along other offerings all delivered using the best practices on HTML email.


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    • dwachira profile image

      [ Danson Wachira ] 5 years ago from Nairobi, Kenya

      Hi georgescifo,

      I will have to check on mailchimp, sounds like a really useful tool. Thanks for the visit and comment.

    • dwachira profile image

      [ Danson Wachira ] 5 years ago from Nairobi, Kenya

      Hi Brett.Tesol

      If an email has to work then coding has to be done right, that is market demand now. Thanks for the visit and comment.

    • georgescifo profile image

      georgescifo 5 years ago from India

      Thanks for this hub. I use mailchimp for my email marketing activities and the tool is very much beneficial for what you pay. It also has a free version in place.

    • Brett.Tesol profile image

      Brett Caulton 5 years ago from Thailand

      Some good advice. Having had problems with websites displaying differently on different browsers, I can see how coding HTML emails could be tricky. I recently just completed a HTML advert campaign, which is very similar I believe, and very effective at grabbing peoples attention!

      Shared, tweeted, pinned, up and useful.

    • profile image

      Femi 5 years ago

      Great explanation, you have provided all what i was looking for about HTML emails.

    • dwachira profile image

      [ Danson Wachira ] 5 years ago from Nairobi, Kenya

      Hi kidscrafts,

      It happens all the time and it takes an extra effort to make that email display properly on the target email programs. Luckily, there are specialized experts to do that, off course with a cost. You are very blessed to have a programmer around you all the time. Thanks for the visit and comment.

    • kidscrafts profile image

      kidscrafts 5 years ago from Ottawa, Canada

      Excellent information Dwachira! The coding is very important. When I send a newsletter from my Websites, the newsletter was not looking as it was supposed to with outlook 2007 and 2010.... I am lucky that my husband is a excellent programmer and that when he is holding a bone, he will not let go until everything is nice and working! It took a few trials but now the problems are solved.... until the next one ;-)

    • dwachira profile image

      [ Danson Wachira ] 5 years ago from Nairobi, Kenya

      Hi Ellena,

      Emailing is such a great business tool but the email template has to be right, thanks for the visit and comment.

    • profile image

      Ellena 5 years ago

      Very informative and resourceful for businesses to get their email services right. Great article!!