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How can Social Media be used for Corporate World

Updated on December 19, 2011

Social Media: An Introduction

Social media is a network meant to encourage socialization of people, businesses, and even corporate entities from around the world and share a common platform such as Facebook, Twitter, Linkedin etc. It is also the fastest growing activity over the Internet with more than 750 million users alone on Facebook.

In a physical world, you may never come across the opportunity where you will have access to millions (and millions) of potential customers but in social media, you can. Imagine a shop or a place where you can convey your message to over a billion people. Yes, television, newspapers and other daily journals might just befit to carry out such activities but in order to circulate your message to such a mass amount of people will entail a hefty financial toll.

On the other hand, social media can accomplish this task faster, more effectively, and significantly cutting down your costs. Let us see how:

The New Social Media Trend

Today, people are drifting towards a web savvy world. More time is spent on the Internet than on radio, television, or newspapers and publications. Moreover, the Internet keeps you abreast of the latest news and happenings from around the world in real-time. The best thing about the Internet is that you can avail it via mobile devices, almost anytime, anywhere. The same is not possible with any other medium of information regulation.

New media is the new print media. A recent study shows that social media is the best and most preferred way of circulating information. It is thrice as fast as television and six times faster than radio while cost incurred in social media is just a fraction of what it would have been in case of television and newspapers.

Social media is here to stay and keeping in mind the current drift on the Internet, it will remain the most brutal, stable platform for marketers for many years to come and even beyond that.

How Corporate Entities Can Take Advantage from Social Media

It’s not a question of how but rather which all companies can benefit through social media, and the answer is – Everyone.

The then small and medium sized companies, who aptly explored the endless opportunities of social media, comprise the today’s corporate community having millions of fan followings, which means you can convey your message to millions of fans all over the world with just a click of a button and that too without having to pay anything.

Now, for corporations, social media is a place where they don’t need to find people; people find them. All that needs to be done is to constantly update their social presence with content that might be relevant to their customer base. This way, two things can be accomplished – Firstly, the information is conveyed, spread virally across the web from one person to another;

Secondly, corporations get to showcase and promote their products and services to potential visitors.

Social media provides the best way to bridge the gap between corporations and customers. There are various other ways in which social media can help corporations grow and manage their online marketing stratagems such as:

  • Customer Support Services - Social media can play a vital role in providing fast and effective customer support services. It bridges the gap and cuts down the whole rigmarole of having to email your valuable feedbacks and reviews.
    Social media giants such as Facebook and Twitter allow users to simply comment and rate any company by visiting their pages which can be directly responded to by the concerned page administrator addressing to whosoever they want to respond.
  • Branding – Gone are the days when branding only meant featuring your products & services on television, radio, and journals. Internet is coming up as the new medium for all kinds of activities related to branding. The main idea behind branding is to impart knowledge to the people about your brand and inform them on how/why your products & services are unique and better. Social media is one of the most cost-effective contenders in the run to choose the best medium to carry out your branding campaigns.
  • Create Awareness – The more your products & services are talked about, the more awareness it creates about your organization. Targeting your customers on social networking sites makes it easier for your customers to share information with their friends and colleagues through a click of a button. Time factor forces people to avoid previously used ways of sharing information such as emailing the whole page or making phone calls. Honestly, who does that anymore?


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