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How to Advertise on Facebook using Facebook Ads

Updated on August 28, 2009

Promote your Business with Facebook Ads!

You are visiting your Facebook home page when for the very first time you notice some flashy ads on the right hand side that advertise pets. Hey, how does Facebook know that you love pets? Is it just a mere coincidence or a well assessed marketing plan? Very likely it is the latter. Indeed with over 250,000,000 active Facebook users, it comes as no surprise that advertising must be quite effective in this virtual neck of the woods.

Indeed, if you want to let the world know about your business or website, very likely Facebook ads are the answer to your plea. Somehow similar to Google Ads, Facebook ads cater to marketers by creating ads that are relevant to the specific Facebook user. For instance, let's say that there is user that is passionate about bowling and lists the word bowling as his interests under his profile. If you own a bowling club or sell bowling shoes and bowling supplies, very likely your ad will appear on his home page.

Basically you will start by listing your website and then creating a catchy title. After ward, you will have to sum up some details about your business. You will have 135 characters to tell the world what is so special about your business. In the case of the bowling ad for instance, you would write something like '' Unbeatable prices on bowling attire and shoes, limited supplies, take action now! ''

You are then free to add an image which will make the ad much more visible and appealing. Once the ad is crafted, then you are free to select who you want to target. This ensures that you will reach people that will be more likely interested in your business. By default, Facebook targets users over 18 years old in the default location. However, if you have a specific business that is age specific you may want to target people of a certain age.

Other criteria for targeting are sex, geographic location, relationship status, interests, keywords, job title, workplace and schools. This criteria may really make the difference between people caring less about your business and people clicking on your ad and even purchasing supplies from yuor website.

Once you have targeted your ad, you are ready to select the daily budget for your campaign. Of course, the more you spend the more your ad will be advertised. Your minimum budget allowed is one dollar per day. Here you will also be free to select when you want your campaign to start and if you want to pay per click or per page view.

At this point you should be done. Your ad will be reviewed, approved and then sent out to several hundreds or thousands of users that share interests with your business. It is highly recommended to monitor the performance of your ads every now and then to ensure that they are gaininig the interest you were looking for. If you are doing quite well, you should see in increase in traffic to your website and business, if you think you could do better, you can always modify your ad to make it catchier or even set up a different budget.

Facebook ads may be the new generation of targeted advertisements. And with over 250,000,000 active Facebook users, you really cannot go wrong when it comes to reaching hundreds of  targets. Interested? Visit Facebooks's create an ad page!


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    • Andrew0208 profile image

      Andrew0208 7 years ago from Zion

      Facebook advertising seems to be quite responsive because of it's viral marketing nature and huge membership strength. Recently, it reached a milestone of 500 million people.

    • lovelypaper profile image

      Renee S 7 years ago from Virginia

      Thanks for the helpful advice.

    • ChloeAliceWilson profile image

      ChloeAliceWilson 8 years ago from Spain

      I've done some Facebook advertising for my website and found that if you can find your exact keyword in peoples list of interests you'll be OK. When I've had to go more general on my keywords the ads do not convert so well. Hope this helps.

    • ftclick profile image

      ftclick 8 years ago

      very useful information. I didn't know this about Facebook. I have to got to get going on this.

    • profile image

      Nisha shan 8 years ago

      I have learned how to post ads and how it reaches the other users. Thanks for the information.

    • soni2006 profile image

      Rajinder Soni 8 years ago from New Delhi, India

      A great hub indeed. Thanks for sharing Adrienne.