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How to Create an Effective Content Marketing Strategy

Updated on March 13, 2019

Content marketing isn't something that is optional. In the modern world it is a necessity for a successful business to have an effective content marketing strategy. Content marketing goes a lot further than simply creating, distributing and sharing content, it is a marketing campaign and needs to be thought out in a clear, concise manner, with set goals in place to mark progress.

In other words, it needs a strategic approach to be taken; that is the basis for forming a solid marketing strategy; be strategic. Let us cover some of the steps to take to ensure an effective and cost-efficient content marketing campaign.

Determine Objectives

This is an important first step in undertaking any new venture. Sit down and brainstorm. Establish your objectives and set your goals. What is it you want to achieve? How are you going to do this? What mediums are you going to use? What time frame have you set? Answering all of these will give you a basic idea of the emerging strategy that you will follow.

Without answering these basic questions, you cannot hope to be effective. You might try to wing it along the way, but it is highly recommended to have clearly thought out the direction you wish to take before you start your content marketing campaign.

Establish Niche/Brand/Concept

Another important part of the process. A clear idea of who you are and what it is you are trying to promote is essential to an effective marketing strategy. If the producer of a product does not know his product how are potential customers to know it either?

Branding is basically creating the image you would like to project out into the public's awareness and having a good working idea of what sort of concept you want to create is critical.

Define Audience

This should go without saying - you need to know your target audience if you are trying to sell something, whether its a physical product or a service. It is impossible to have an effective strategy if a target audience is not defined.

Think of the product or service that you are offering to the public - which age groups, what demographics are most likely to want to purchase your product? Find the ones most likely to do so and focus your content marketing strategy on them. For instance if you are a small business promoting the launch of a trendy new nightclub, you would want to focus your marketing on the younger generations more likely to attend such a venue.

This will not only allow you to save costs, but at the same time you can focus your efforts to maximize the potential returns.

Reach Your Audience

Now that you know exactly who you are trying to reach, it is time to figure out how you are going to do that.

Brainstorm to find the most effective, cost-efficient way to reach your target demographic. Will it be via social media? Paid tv-advertising? The more traditional newspaper ads? There are endless ways to promote and advertise to the general public, you just have to find the one that will allow you to reach your audience most effectively.

Consider joining forums or conducting research into the places your audience is most likely to see your efforts.

Crunch Numbers

Even the most effective of marketing strategies can be improved upon. Once you have begun promoting your product or business, make sure you are keeping track of the data.

If you can't crunch the numbers yourself, consider hiring someone who can interpret the data to find out exactly what methods are most effective, which ones are seeing a greater return than others. Tweak your strategy accordingly and then relaunch it, over and over again until you have found the most effective way possible.


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