How to Increase The Traffic to Your Websites?
You may have been publishing many nice articles with lots of interesting facts, but if you are not getting enough visitors to your site then you may not get that impulse for continue with your work. Isn’t it demoralizing? Of course, not getting enough readers for your work is like running a star-studded movie show in an empty theater.
There are many beautiful flowers blooms and disappears in the Amazon rain forest, but how many people able to see them, rarely anyone can see them? So, it is necessary to have enough visitors which do not only make your work popular but also gives you a good earning in case you have monetized your site. Though, some people writes just to share their stories, may not think on earning from it. But either way popularity of your site is highly necessary to get the deserving recognitions.
How to Make Your Site Popular
This is something every writer dreams for, isn't it? But, can that be possible without getting enough visitors? You may have written one of the best articles with loads of interesting facts, and it may get popular via word-of-mouth when people see it, but that is not the case for all. There are sites which disappear in the crowd despite high-quality works just because people never know about it. Those sites never appear in the search results when people look for similar content.
So, large numbers of visitors inflows can make your site popular, is it true? Not always, because you are not the only one who is marketing your site in this digital world. There are millions of sites competing each other to place their ad on the top of the search results. Then, how can you succeed? How will the links of your website display in the search results?
We will discuss what you can do to get your websites prominently visible in the search results. But, before that let's understand how the search engine works.
How The Search Engines Works
The search engine tools like Google, Bing works on a complex algorithm programs while producing the search results. But there are some well-defined criteria to decide which sites can be displayed in the search results. It is important to know those criteria to make your sites search friendly.
So, whenever anyone types in something on the search bar, the search engines searches all over the web to get the matching content. Once they find the matching pages, the next step is to indexing them. After that, based on the content quality of the web pages and the algorithm behind the engines, the search engines ranks the websites. Finally, the websites with the highest rankings are displayed on the first page of the search results.
Let's assume that you are searching for designer jewellery. So, on the Google search page, you type in the keyword 'designer jewellery'. Within seconds the search engine will show the search results on the page. If you notice them, all the links appearing on the search results page are having exactly the same headlines as the keywords you had typed in or somehow related to that.
The search engines only display the results which are matching with the keywords the searcher looks for. So, it is highly important to have the most related keywords such as 'Best Designer Jewellery' on your website to make it appear in the search results. Selection of correct keyword is important to thrive in online business.
The importance of Keywords
The keywords are the major ingredients of your websites to make it alive in the world of digital marketing. If you do not have the relevant keywords in your website then it won't be visible to your customer despite offering the similar products on your site.
So, it is important to do a proper research on the keywords and then keep adding them in your site's content to get the desired visibility on the various search results pages.
Let's assume that you want to sell your designer jewellery online. So, you have created a website displaying the beautifully crafted products. Now, you want to add relevant keywords to your web pages. That is called keywords optimization process.
How to Perform Keyword Optimization
The main purpose of keyword optimization is the usage of right keywords which are highly relevant to your contents. The keywords people used to type in on the search bar when looking for the similar products you have, must be available in your web contents to make your site visible in the search results.
Let's see the areas where you should look to optimize the keywords.
- The title of the web page should have the relevant keywords matching to your contents.
- The subtitles and other headlines should have relevant keywords
- Watch for the description. It should have the appropriate keywords
- Finally, the contents should be of high-quality with many relevant images and videos
For example, you are creating a website for selling leather handbags. So, just think about the probable keywords people can type in when searching for handbags, such as:
- Leather handbags
- Designer Leather Handbags
- Leather Handbags best quality
- Beautiful Leather Handbags
- Original Leather Handbags
and much more.
So, you need to place these keywords at various places on your web pages like Titles, Headlines, Subtitles, and Descriptions to allow the search engines to find your sites easily.
You may be thinking that it is quite difficult to imagine all the keywords people uses while looking to similar products as yours. Not to worry, there are some useful tools available in the market such as Google Adwords and Bing's keyword planner which can suggest you many such keywords which people mostly searched for while looking for those products. You just need to the pass the keywords on the areas you are dealing with and the tools will suggest you many more related keywords. And it also shows the number of times each keyword has been used by the people when searching for similar products. That can give you useful stats on the highest and lowest usage keywords in terms of traffic generation.
Use the Keywords Proportionate to Your Business
While using the keywords it is important to consider the nature and size of your business. It is not wiser to compete with big giants in the same search space when you are in growing stage.
Let's assume that you own a burger store in your local market. So, while adding the relevant keywords, what are the keywords you think can pull more visitors to your website which can be converted to your actual customers?
You may think of the keywords like 'Burger Store', 'Best Burger Store, "Fresh and Yummy burger' etc. isn't it? These are the common keywords most people used to search for when looking for burger stores. But, is your site will appear in the search results when someone types in these keywords? Maybe not, as you are not the only one burger store or a giant in this business.
Imagine the competition here, there are companies like McDonald's, Burger Kings, and many such giants which are already in this business for so long, and you are competing with them. So, is your site will display in the search results when someone type in these generic keywords, certainly not. So what is the best way in those situations?
Now, think about the keywords like 'Best burger Store in New York’ or using more specific to your local place. So, when someone searches for ''Best burger Store in New York', then there are high chances that your site will appear in the search results due to less competition. So, making the keywords more specific to your locality can improve your chances.
There are many such techniques to improvise your keywords to make your website a hit in the digital world. After all, the more visitors you will get to your site, the more opportunities you have that they can convert to your real customer by ordering something online or may visit your physical store. We will discuss more such techniques in the upcoming articles.
Finally, remember that keyword update is not a one-time exercise. It is a continuous process, you must be alert and keep researching on latest trendy and catchy keywords which people are largely using online to search the product you are dealing with. And then keep adding those keywords to your site to get the maximum visibility.
What is the purpose of your website?
© 2017 Kishor Mohanty