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How to leverage from Online Marketing Platform for Small Businesses

Updated on January 4, 2015
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Print advertising may still be a prominent method of marketing, but digital marketing is increasing in popularity amongst small business owners that are working on a limited budget. The digital age has led to the rise of advertising solutions that takes fewer resources to create and distribute. With new and faster ways of communicating online, it is now possible for small businesses to market their products and services directly to the consumer without the need to allot a considerable amount of money. When strategies that work well across mobile devices and online platforms are in place, businesses reap many benefits. It is not surprising that many companies are making the choice to implement a combined traditional and digital marketing approach.

More immediate interactions between brands and consumers

Businesses and consumers now interact in ways never before possible. For instance, technological advancements allow for real-time communication via online platforms. Personalized means of communication that are low-cost and open 24/7 are now allowing brands to veer away from mass marketing. We must highlight the fact that digital technology has opened up two-way communication channels. Whereas it is very difficult to measure return of investment or ROI using traditional marketing methods that only provide one-way communication channels, it is easier to determine ROI and ascertain consumer behavior as well, with convenient and cost-effective methods of measuring email responses, clicks, likes, and other forms of two-way digital interactions.

Moreover, plenty of accessible methods are available these days so that marketing services are already directed to a target audience. This makes the marketing approach more efficient and more streamlined. Small businesses can make the most of the available avenues of communication that utilizes digital technology—huge benefits that cost them nearly nothing.

Monitoring campaigns is easier and more convenient

Aside from the fact digital marketing campaigns may be implemented immediately, the monitoring activities can also be implemented instantaneously. Campaign results are revealed as soon as a marketing strategy is implemented. When promotions are performing well, the statistical data reveal promising outcomes. If the results are less desirable, then monitoring tools will reveal the specific areas that need improvements.

It takes less time and resources to evaluate whether an approach or technique is effective or not. If a campaign needs to be modified based on poor performance, improvements can be made readily and new and better tactics can be launched in no time at all. In relation to this, the methods of measuring results are easy to implement and incurs low costs as well.

In terms of online marketing, small businesses that maintain their own websites and other online accounts such in social media platforms have access to unlimited opportunities. Having an effective online presence affords small companies a huge advantage that allows them to compete more evenly against bigger companies that occupy the same niche. Maximizing online marketing methods are effective in building brand awareness and establishing a company’s online reputation. Therefore, digital marketing must be part of the core promotional strategies of any small business for reasons that we have already enumerated above.

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