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Internet Marketing: Why You Need to Use Social Media Marketing

Updated on April 15, 2013
Start thinking about your social media marketing campaign today.
Start thinking about your social media marketing campaign today. | Source

With so many different types of internet marketing, choosing the one that will help you can be difficult. Social media marketing is one of the best options and is becoming one of the most popular methods. It can be used with other forms of marketing, especially video and content marketing. Although to take full advantage, you need to create an excellent social media marketing campaign and know what not to do!

Social media is used by so many people, all over the world, already. Instead of bringing people to you, you are bringing your product or service to them – you just need to give them a reason to check out the links you provide and buy from you.

Social Media Marketing Allows Easy Interaction

One of the best things about social media marketing is that you can interact with people very quickly and easily. This is becoming a great way for customers or clients to openly ask questions, learn more about you and offer suggestions. All your replies will be in public and show that you do care. This interaction helps to build trust so people are more likely to buy from you.

This is also great for handling complaints in real-time. You will be able to answer the problem quickly and often turn the opinion of the customer around. At the same time, you will build your online brand as you show everyone just how you have managed to handle the problem. To make this work, you’ll need to act politely and friendly and apologise when you are in the wrong.

Reach the Millions with Social Media Networks

There are different types of social media networks and each one is used by different types of people. They are also used around the world so by using them you’re reaching out to the millions. It’s possible to link to your website, a blog post or a press release – anything that is about your business – and show off to people.

Millions haven’t liked your page or follow you? That doesn’t matter. With many social media networks it is possible to share others’ posts. Your followers will be able to retweet, share or repin to their followers to help you reach the millions. Your social media marketing campaign will need to give them a reason to do this.

Research Your Competitors Through Their Pages

Your competitors will be on social networks and it gives you the chance to research their style. You can find out more about their products, how they’re interacting with others and even the new services that they have released. Use the social networks to find out why people prefer to buy from them over you and how you can do something differently.

It is often much easier through social media because you can start communicating with them through your personal pages. You can also see in real-time how they deal with complaints and the way they interact with others.

Use social media marketing to add the human element to your business.
Use social media marketing to add the human element to your business. | Source

Show a Human Face Behind Your Computer

Social media marketing makes it possible to prove there is a human behind the business. People want to know that there is a human that has hopes and dreams. It makes every more personal. This is especially the case when you add more personal updates – maybe share the insights of the office, photos from a staff party or videos of all the staff saying a little about them.

This isn’t just a fad. Many businesses are already benefitting from having a personalised view of the company and offering insights to everything that happens behind closed doors. Although you do have to be careful to not give away too much information and just find the happy medium.

Cost Effective and Easy to Track

Social media marketing is one of the most cost effective methods of internet marketing. It is completely free to sign up to the different accounts and use them to your advantage. By they take up so much time, right? Wrong! It is possible to automate the majority of your updates and then just reply to the comments as they come in. It is possible to set up a team to handle your different accounts or you can easily do it yourself without spending an extra penny.

This is also one of the easiest forms of internet marketing to track. When a Facebook page has over 30 likes, you get to see the analytics so see how many people view your posts, which ones are the most engaging and whether it is worth putting the extra effort into them. You will see how many people are retweeting you and can often use Google Analytics to see where your traffic is coming from and whether social networking sites are effective.

Instantly Increase Your Ranking Opportunities on Google

When someone searches for something connected to your website, such as your website name or a keyword phrase, there are more chances of finding you. By having different social media profiles, you will show up in more positions and could dominate the first page. This instantly increases the amount of traffic you get to your website. Just think of how many times you would show up with YouTube, Twitter, Facebook, LinkedIn and every other social media platform out there!

So, the next time that you assume building a social media marketing campaign is too time-consuming, think about all the benefits. It’s cheap – in fact, most of it a free – and will quickly reach out to millions of people all over the world. Social media marketing will instantly increase the amount of traffic going to your website, which will help to gain more sales as long as you use other great methods of internet marketing.


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