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How to Have Success and Money

Updated on July 15, 2014

Market your Business on a Shoestring

Market your business on a shoestring
Market your business on a shoestring

Success and Money Cheap and Easy Marketing

Love your work and make money doing your passion. By committing yourself to your passion and working at it with great tenacity, you will find a way to make it profitable. Don't allow disappointment to set in the beginning of your endeavors, as it take time to reach your goals. Be patient, work hard and spend a lot of time marketing your business.

You don't have to spend lots of money to market a successful business if you plan carefully. Get your creative juices flowing. Take advantage of your computer to create promotional material that cost you few dollars but look like a million dollars. Make a point to keep records of what ideas work best to bring in business, and try them again and again. Always be on the lookout for new brainstorms that will promote your business successfully, Take time to examine other businesses that are already successful; and pay attention to what they do to become successful. Soon you will be making money doing what you love.

Plan Ahead

  • Always plan ahead for different things that might happen, and have ammunition to solve new problems.
  • Brainstorm with another person, and write down every marketing idea.
  • Look at successful companies and see what works for them and adapt these ideas to your own business venture.
  • Talk to friends to get ideas and ask them what advertising and marketing ideas appeal to them.
  • Set up a budget for marketing and work within the budget until business starts rolling in.
  • DO IT!

Plan Ahead and Do It

Plan ahead with your marketing.  Sit down and brainstorm any ideas that have caused you to buy a product or use a service.
Plan ahead with your marketing. Sit down and brainstorm any ideas that have caused you to buy a product or use a service.
Yellow paper is often captivating.
Yellow paper is often captivating.

Your First Promotional Piece

  • Always use good quality paper.
  • Tri-folds are easy to pass out or mail.
  • Plan your front page with appropriate graphics and creative fonts.
  • Keep the promotional piece simple and to the point.
  • Use yellow or gold paper--It is said to be the color most noticed and READ.
  • Use your computer and printer to make your own promo pieces; and you can change them often when you get new ideas.
  • Always be willing to try something new and take a few risks.
  • Hand deliver your promotional pieces whenever you can.

Ways to a Successful Business

Have a creative business card
Have a creative business card
Network and work with others
Network and work with others
Hit the pavement
Hit the pavement

Business Cards

  • Use heavy and durable stock for the card
  • Keep the font simple especially for contact information.
  • Have basic information on the front of the card.
  • Make sure your phone number and email address are easily readable with dark print.
  • Use bullets-write the services of your business on the back of the card. Your card will serve two purposes-- business card and a mini-brochure.
  • Give people three business cards-one to keep, one to give away and one to lose.

Use Social Networking Sites

Join or add information on all social networking sites. Keep adding new and fresh information. Offer suggestions to help others with their businesses. Write about your business and the progress you are making. It is okay to ask for help from friends and people you know but don't overdo it. Remember to be generous and help other people along the way.

Set up a Website and Blog

It is almost mandatory to have a presence online where people can read about your business along with current and future plans. If you are computer savvy you can set up your own website and blog. There are also many helpful new tutorials where you can easily set up a site, even if you are a computer dud like me. Just as long as you can follow instructions and directions.

Hit the Pavement

Hit the pavement with brochures and business cards in hand. This is still the best way to get the word out especially when you are marketing your business on a shoestring budget. Make a list of businesses that can use your services and just drop in to say hello. Leave a card and brochure. If they are busy just leave your information. Pick up one of their cards for future use. One of the best marketing ideas that worked very well for me in my many business adventures is to take a small token gift. It is as easy as filling small plastic bags with candy or cookies.. People love to eat and appreciate the thoughtfulness.

Follow Up, Follow Up

It is essential to constantly follow upwith potential customers. You can email, send a note or drop by. Do this at least once a month, but no more. If you call on a person once a week--it can interpret as everyday or all the time. Email is the best way to stay in touch as you don't have to bother people who are busy. Accumulate as many business cards as you can. Ask potential customers how they want you to stay in touch and honor their request.


I have left this for last, though by any means does it belong at the end of the hub. I am going to write an entire hub on different and effective ways to network. But until then get out there, pass out your business card and help other people working at establishing a business. You will learn that you can make a living doing what you love.

Mke Money Doing What You Love

Social Networking

Take advantage of the social networking sites. Join Facebook, Stumbleupon, Linkedin, Twitter, Pinterest , Google+ and many others. Be sure to share what you are doing and make an effort to help others.

Work at adding new followers to each of the site. This is a time consuming project but the way making new contacts and marketing is headed.


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    • carol7777 profile imageAUTHOR

      carol stanley 

      7 years ago from Arizona

      Actually it has proven to be the most read color. Not sure why. Thanks for dropping by. ...always enjoy a visit.

    • carol7777 profile imageAUTHOR

      carol stanley 

      7 years ago from Arizona

      Nicole S. Thanks for stopping by and nice comments.

    • anglnwu profile image


      7 years ago

      Great tips and the yellow or gold paper tip--I totally agree---it's very eye-catching. Thanks for sharing.

    • Nicole S profile image

      Nicole S Hanson 

      7 years ago from Minnesota

      Great advice here, nice hub!!

    • carol7777 profile imageAUTHOR

      carol stanley 

      8 years ago from Arizona

      Thank you so much for kind words and stopping by for a visit.

    • carol7777 profile imageAUTHOR

      carol stanley 

      8 years ago from Arizona

      Keeley Shea: You can start a business with an amazingly small amount of money especially if you are computer savvy. Thanks for dropping by.

    • phdast7 profile image

      Theresa Ast 

      8 years ago from Atlanta, Georgia

      Excellent advice, easy to read and very helpful. Great Hub. :)

    • Keeley Shea profile image

      Keeley Shea 

      8 years ago from Norwich, CT

      Very good advice and well written article! I would love to start a business and if I do I will definitely follow your advice. Thanks!

    • carol7777 profile imageAUTHOR

      carol stanley 

      8 years ago from Arizona

      Okay here is the deal..Few funds,...get the word out. Make a tasteful flyer and find your audience..And make phone calls...Can't wait till the phone rings..You can run any ideas by me...This is what I did for many small businesses.

    • carol7777 profile imageAUTHOR

      carol stanley 

      8 years ago from Arizona

      Thank you so much for dropping in and voting UP.

    • carol7777 profile imageAUTHOR

      carol stanley 

      8 years ago from Arizona

      Thank you for stopping by.

    • carol7777 profile imageAUTHOR

      carol stanley 

      8 years ago from Arizona

      It is a daunting task starting a business and reaching clients and customers. You learned for the next time..Good luck.

    • Ruchira profile image


      8 years ago from United States

      great tips, Carol.

      I started my Reiki business but my problem is the marketing...can't do much in it. LEt's see how it goes :)

    • Victoria Lynn profile image

      Victoria Lynn 

      8 years ago from Arkansas, USA

      These are all helpful ideas. Voted up and others!

    • AudreyHowitt profile image

      Audrey Howitt 

      8 years ago from California

      All very useful!!

    • barbergirl28 profile image

      Stacy Harris 

      8 years ago from Hemet, Ca

      This is great advice. I know for me I started becoming a Beach Body coach in order to make some extra cash. However, I can honestly say I didn't put in the time or effort it really needed or required. I should have read this months ago!

    • carol7777 profile imageAUTHOR

      carol stanley 

      8 years ago from Arizona

      Wrong! ? Not you Dragonfly. Thanks for visiting my humble HubPage home and the votes.

    • dragonflyfla profile image

      Joy Campbell 

      8 years ago from South Florida

      oh, so that is what I am doing wrong ! Great advice. Voted you up :-)

    • carol7777 profile imageAUTHOR

      carol stanley 

      8 years ago from Arizona

      Thanks again for dropping by. And the vote up ..Always appreciated.

    • carol7777 profile imageAUTHOR

      carol stanley 

      8 years ago from Arizona

      Phil: Maybe you will discover a way to do that. Stranger things have happened.

    • rajan jolly profile image

      Rajan Singh Jolly 

      8 years ago from From Mumbai, presently in Jalandhar, INDIA.

      Nice and handy marketing tips Carol. I'll keep them in mind to use when needed.

      Voted up & useful.

    • Phil Plasma profile image

      Phil Plasma 

      8 years ago from Montreal, Quebec

      All great tips, especially about focusing on marketing. For me the tricky part is the 'doing what you love' part. I love to nap, I don't think I can earn any money doing that.

    • carol7777 profile imageAUTHOR

      carol stanley 

      8 years ago from Arizona

      Thanks for stopping by!

    • profile image


      8 years ago

      777 is cool

    • Natashalh profile image


      8 years ago from Hawaii

      Thanks for the advice! I'm trying to get an Etsy business going. It's alright, but nothing to quit my day job on yet!

    • carter06 profile image


      8 years ago from Cronulla NSW

      Great helpful advice here... I think starting a business needs all the help you can get...voted up, useful,interesting & shared...cheers

    • Pamela Kinnaird W profile image

      Pamela Dapples 

      8 years ago from Just Arizona Now

      Yellow or gold paper is the most read! I never knew that.

      I enjoyed this hub immensely. I especially like your paragraphs on Hit the Pavement and Follow Up. I used to do it when I had my business and I used to teach it to my students in sales classes. Good to see not all that much has changed since the internet arrived.

      Voting up, useful and Sharing.

    • Austinstar profile image


      8 years ago from Somewhere near the heart of Texas

      I've always wanted to own a business, but my medical career got in the way. Now I am retired and hope to write a novel some day. In the meantime, I make and sell dream catchers, and write for HP.

      I need to eat better, so I'm looking forward to healthy eating hubs. Thanks!


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