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Marketing Strategies For Writers

Updated on January 10, 2014

The Best of Times and the Worst of Times

There is some good news and some bad news if you are a writer. First the good news.

Anyone can get published in today’s world. If you have an idea, a computer and internet access then you can be published. No longer do you have to struggle like the writers of old, hoping against hope that an agent and/or publisher will accept your work and give you a signing deal. Just write your book, download it into an ebook format, and publish it online.

Now for the bad news: anyone can get published in today’s world.

There are literally hundreds of thousands of books published each and every year. There are over a half-billion websites in existence right now and hundreds are being added each hour. That, my friends, is serious competition, and it creates a daunting task for any writer. How do you promote in a world of promotion? How do you market your book when seemingly every other person on the planet is marketing their book? When you are the proverbial needle in a hay stack, how is anyone ever going to find your book?

It is that problem that we are going to address in this article. The following three suggestions just might help you to overcome the odds and find success in the literary world today. Hopefully we will help to answer the question “how do I get published.”

Knowing your audience is crucial in marketing
Knowing your audience is crucial in marketing | Source

Know Who Your Audience Is

There are over seven billion people in the world today. If I were to tell you that they are not all prospective buyers of your book, you would most likely agree, would you not? And yet so many people self-market their books as if everyone on the planet is a possible buyer. I submit to you that it is a waste of time to target every living being in the world.

Who is your audience? It seems like a silly question but it is a very important question to answer. Who would be interested in your book? Once you can answer that question then you know who you should be marketing to.

Try this exercise on for size. Write down a description of your core reader. What do they look like? Who are they? What do they do? What are their interests? You are the author of your book so you should have a pretty good sense of who the reader will be.

For instance, my novel, “The 12/59 Shuttle From Yesterday To Today,” would have a reader that looks something like this. He/she is twenty-five years old and lives in a big metropolitan area. They are Liberal with strong leanings towards the environment. They are either in college or they have gone to college, and they have children. They are concerned about the world, have a cynical side to their personality, and they love to laugh and have a good time.

That is the person I am trying to interest in my book. I have zero chance of interesting a 70-year old farmer in Iowa, and I sure won’t interest a 35-year old Conservative in North Dakota, so there is no point in trying to do so.

Lest you think this is a strange approach, remember that every major ad campaign for every product ever marketed has taken the same approach. Do you see commercials for feminine hygiene on Saturday morning cartoons? Of course not! Do you see Black & Decker commercials on the Food Network? Of course not!

Know who your audience is and then proceed accordingly.

Seems appropriate

Find a Small Group of Like-minded Readers

Now that you know who your average reader would be, it’s time to narrow down the field a bit. Taking my own example, consider the fact that I just named a demographic that numbers literally in the tens of millions. That is way too large a number for me to be concerned with. I do not need to sell my book to ten million people and truthfully I never will no matter how hard I try. What I need to do is shrink that number down a bit so it is manageable and doable.

Why? Think logically for a moment. If you are a writer with a limited budget and limited time, how are you realistically going to reach tens of millions? Sure, you can go for the “flood Facebook and Twitter” approach, but you will be joining millions of other artists, musicians and writers who are doing the same thing. You know this to be true if you are a Facebook fan. Each and every day there are millions of Facebook users who are promoting something. It eventually gets to be background static for the average person logging onto Facebook. I, for one, don’t even pay attention to the latest promos by local artists, and I don’t think I’m alone in that respect.

Narrow down your field. Thousands of solid prospects are better than millions of iffy and shaky prospects, so go after the thousands. If you can find a thousand devoted fans it is infinitely better than finding a million people who could care less.

Stop Promoting

Heresy you say? Not at all and here is why.

How many advertisements do you see during any given day? I would venture to guess that the average person see hundreds of promos on any given day, from store advertisements to labels on products in your house to advertisements on television and online. Eventually they all become meaningless, and your promotion will become meaningless too.

Instead, let people know you as a person. If you are on Facebook, quit promoting your book and start promoting you as a human being. Get interested in other people, and let them know you as a living, breathing human being. Making personal connections will pay huge dividends over time.

When I am blogging, I rarely if ever try to promote my book; instead, I blog about my life and my experiences, and by doing so I allow people to know me. It is that human connection that will prove valuable in the long run.

Join writing groups that are related to the genre of your book. Get to know them, and partake in discussions with them. Eventually the subject will roll around to your book, but it won’t be because you bombarded your new friends with your promotions, and your new friends will be much more receptive because of that fact.

Nothing desperate about this author
Nothing desperate about this author | Source

Desperate Times Call for Calmness and Patience


When everybody is doing the same thing, it is quite easy to get lost in the numbers. The writer who finds a new approach is the writer who will find success in today’s world.

Get rid of the “me syndrome” and adopt a new approach, one based on a small group of targeted people who you will get to know on a personal level. I firmly believe that in a world of egotists it is the humble man or woman who will be noticed. Determine who your targeted audience is, narrow it down to a manageable number, and then get to know them as people rather than buyers. You just might be surprised with the results.

Remember, you are in a marathon and not a hundred-yard sprint. Overnight successes do not happen often; in fact, they are quite rare. You have to pay your dues and that takes time and perseverance. It also requires that you think outside the box. Just because everyone else is doing something does not make it correct. The numbers game will swallow you up and you will fade into obscurity unless you find a way to set yourself separate from the crowd.

2013 William D. Holland (aka billybuc)

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    • Janine Huldie profile image

      Janine Huldie 4 years ago from New York, New York

      I pinned this to remind myself this lesson over and over, because I do try to blog and write about me. And when the time comes to hit publish on my book, I will truly have to remind myself of everything you said here. Thanks Bill as always and I of course voted way up and shared, too!!

    • Don Bobbitt profile image

      Don Bobbitt 4 years ago from Ruskin Florida

      Billybuc- Great article and Oh so True! The information you shared with us in this is clear and concise. We ( writers with personal goals to publish books) all need to understand that we are one of many.

      And, even though I, myself, can pump out a book relatively efficiently, the hard lesson for me was that there is a difference between a "good" book and a "successful" book.

      Your points on the world of Book Marketing really struck home for me and I voted the article UP and I shared it with my followers.

      You knocked another one out of the park, Bro!

      DON

    • suziecat7 profile image

      suziecat7 4 years ago from Asheville, NC

      Lots of great advice here. I agree finding a unique approach is the best road to success. Voted up!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Janine, some books that are personal in nature have to be about you...that's unavoidable....but the marketing doesn't have to be about your book. Letting people know you as a human being will pay huge dividends over the long run.

      Thank you as always!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Don, I love your point about a good book vs a successful book. Well stated my friend, and than you for the homerun metaphor. :)

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Suzie, I don't see any other way for a writer to market these days, what with all the books being published....we have to find a way that is different from the rest.

      Thank you for the visit.

    • vocalcoach profile image

      Audrey Hunt 4 years ago from Nashville Tn.

      I've been writing the same book for 25 years. It's lost deep inside of me. I bring it to the surface, begin to write a few pages...

      I have 3 things going for me

      1. Unending knowledge of the subject

      2.TargetAudience

      3. A need for the information provided

      What I don't have -

      1. unlimited finances

      2.editor

      3.enough information

      This is such a helpful hub Bill. Your writing style is amazing. I feel like I'm right there with you and that you are talking just to me. You're the best. All this talent - and you still have more love for others than I've ever seen in one loving, caring man! You know that I'm your biggest fan don't you? Big hugs.

    • midget38 profile image

      Michelle Liew 4 years ago from Singapore

      Good points. You should really be letting people see you for who you are, not just the book!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Exactly, Michelle! You got it!

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Audrey, you have such a select target audience, and you have so much knowledge and talent and background...that book has to be written. Unlimited finances? Not needed.....editor? they are around, and if you can't find a professional I'll be glad to do it for you. Enough info? about publishing you mean? It's out there...ask questions and I'll be glad to answer.

      I want you to publish your book and yes, I know you are a huge fan, as I am yours. Drop me an email if you want to chat about this more.....holland1145@yahoo.com

    • KT Banks profile image

      KT Banks 4 years ago from Texas

      Okay, where were you when I was desperately trying to figure all of this out? I used to almost panic when someone would ask me who my target audience was. I don't know why that worried me so much, but I love how clearly you put it. I agree with what Don said above. You hit this one out of the park!

      Now days I think one of my biggest problems is when someone asks, "What are your books about? I've always had a hard time narrowing that down to just a couple of sentences - or a short blurb. I'd love to hear your thoughts on that.

      Vote Up and more!

    • Ericdierker profile image

      Eric Dierker 4 years ago from Spring Valley, CA. U.S.A.

      Bill this is excellent and goes far beyond the limited scope of today and the internet. One of my favorite authors was a guy named Paul. He wrote to folks all around his world, from Pagans to Christians to Jews and to Romans, Greek, Israelites and Chaldeans. He wrote to that audience individually when he wrote. And what became of his writings?

      Thank you for this hub I will apply today and keep the concept forefront.

    • Made profile image

      Madeleine Salin 4 years ago from Finland

      Thank you, Bill! I haven't really thought about the audience when I'm writing. That's a great tips. :)

    • Pinkchic18 profile image

      Sarah Carlsley 4 years ago from Minnesota

      Voted up and awesome! Wonderful points and writing here.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      KT....who, what, where, why, when....that's how I learned to do it a long time ago, and that's what I have used ever since. Does that make sense? It is hard to summarize a book in a couple sentences or a short blurb, and for me it would be impossible if I didn't remember the five w's. :) Thank you!

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Eric, it took me a second to figure out who Paul was. LOL I'm with you now, and he is actually my favorite Biblical writer, so thanks for that reference.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Made, I think when it is time to market your work that it is crucial to know who your audience is. I know you are a while from that, but it is worth thinking about now. Who do you write to? What does your reader look like?

      Thank you my dear; I hope winter is lessening its grip on your area.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Thank you Pink! Glad you liked it.

    • Made profile image

      Madeleine Salin 4 years ago from Finland

      You are so nice and helpful, Bill. Thank you!

      We are having a pretty mild winter and not too much snow. I can't complain, but it can still be very cold in March. It isn't over yet.

    • carol7777 profile image

      carol stanley 4 years ago from Arizona

      After publishing two books and watching the marketing agenda do a complete about face I know absolutely nothing. marketing a book os a daunting experience. The first time around it was easy and I was enormously successful..the second time not as I have expounded upon more than once. Knowing your audience is the most important. Easy for me the first time..anyone who wanted to go in the gift basket business. The second one..I lost my focus even though I knew my audience. However in the last 4 years lots has changed and book reading is now a different story. However your suggestions are worthy however writing a book is a labor of love and if you sell a few ....And today with downloads and ebooks an entirely different market.

    • Kathryn Stratford profile image

      Kathryn 4 years ago from Manchester, Connecticut

      This will really come in handy for me in the future. Thank you for sharing what you have learned. I would much rather listen to advice someone else gives than to learn the hard way! Although learning that way can certainly be beneficial.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Made, good luck. In most parts of the snowy U.S. March can be the worst month of them all. The promise of spring and the brutal snowfall of early spring. Stay warm and happy my friend.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Carol, it is a strange new world out there, and it calls for creativity and not going with the pack. There are so many changes to the industry that it is hard to keep up, so why not head off on your own path of marketing. :) Those are my thoughts as 2013 takes shape and dreams of a book deal flutter through my head. LOL Thank you my friend and have a great day.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Kathryn, it seems like most of my lessons were learned the hard way. If I can help you avoid that then great!

      Thank you and I hope things have settled down in Boston.

    • heidithorne profile image

      Heidi Thorne 4 years ago from Chicago Area

      Right on! Even though we have all these tools, and people are producing their books on Amazon Kindle or Createspace (both of which are fabulous platforms), I still think that many authors are hoping to be "discovered" by a big agent or publisher who will figure out who their books are for.

      You are so correct in that you need to be a part of the community first. Then when the discussion warrants, it's time to say "By the way, I have a book on..." It's the same as warming up the audience in the entertainment field. You're building up demand and top of mind awareness instead of begging for sales.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Heidi, thank you for the visit. I have grown so tired of Facebook and the never-ending sales pitches by seemingly everyone. They are totally ignored by me and I suspect by many people. I would rather narrow the field and let people know me as a person...seems to work for me so no reason to change. :)

    • stephanieb27 profile image

      stephanieb27 4 years ago from United States

      I like this approach! It reminds me of word-of-mouth referrals for small local businesses.

    • MarleneB profile image

      Marlene Bertrand 4 years ago from Northern California, USA

      Happy Valentine's Day, billybuc. You, of course, are right on target with your advice. I think the number one thing writers neglect to do is identify who their target audience is. The first book I ever wrote was an exercise book. After narrowing down the target, I discovered an even smaller audience. I was stunned when I saw that the largest number of orders were stemming from Austrailia. Austrailia? I thought for sure the U.S. sales would be the highest. I won't bore you with the details of further analysis, but after looking at the whole picture, I could see why. And, I probably could have sold more books had I paid more attention to my audience.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      There you go, Stephanie. I'm a big believer in the personal touch. It's something that is disappearing in this world and I think it still works. :) Thank you my friend.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Marlene, that is a great anecdote and I thank you and oh, Happy Valentine's Day to you my friend. I think writers bite off more than they can chew and in reality, they can never swallow it either. None of us are going to tell ten million books, so why target such a large group? Get realistic and go after the sales you can get.

    • rfmoran profile image

      Russ Moran 4 years ago from Long Island, New York

      Yes Bill, the world of self publishing means anybody can get published. I've written two non-fiction books and both received critical praise. But I make less money selling them than I do here on hubpages, which is to say very little. Target marketing is the way to go, but the problem is finding the people in that market. I'm now working on a science fiction novel, which actually may be easier to target. Thanks for your thoughtful hub.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Russ, your point is a good one. How to reach that target audience....good luck with your new novel, and thank you.

    • thewritingowl profile image

      Mary Kelly Godley 4 years ago from Ireland

      Sound advise again. Thanks.

    • tsmog profile image

      Tim Mitchell 4 years ago from Escondido, CA

      Worth a second read. A ponder or two for a bit and a byte down the road. Thank you

      tim

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      thewritingowl, you are very welcome, and thank you!

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Tim, just be careful what you byte down on. :) Thank you my friend.

    • tsmog profile image

      Tim Mitchell 4 years ago from Escondido, CA

      I'm Not worried. The Marine Corp is Next door. They are Amphians too. Not to be of concern, although I appreciate your concern :) Seems a few do business with us almost daily. Some are fans too.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Tim, good to know. LOL

    • NateB11 profile image

      Nathan Bernardo 4 years ago from California, United States of America

      Sound advice that makes sense. Thank again, good info. It really makes sense to narrow things down to what is reasonable and even personable, and who is into what you're offering.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you Nate! It really does, and it is logical to do so. We have to realize that not everyone is going to want what we have to offer, so we are better off targeting those who might want it. :)

    • bravewarrior profile image

      Shauna L Bowling 4 years ago from Central Florida

      Bill, I love the valuable information you are giving us writers in the hubs you have been posting lately. You seem to be on a help-others regime in this year of our Lord 2013. What would we ever do without you?

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Sha, I suspect everyone would get along quite nicely without my help, but where is the fun in that? LOL Thank you dear friend.

    • bravewarrior profile image

      Shauna L Bowling 4 years ago from Central Florida

      Sweetheart, I would not be where I am today without your help! That's a fact, Jack!

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      That makes me happy, Sha! :)

    • bravewarrior profile image

      Shauna L Bowling 4 years ago from Central Florida

      Not as happy is it make me!

    • Pamela99 profile image

      Pamela Oglesby 4 years ago from United States

      Outstanding points to consider when thinking of the type of book to write. Your prospective audience is certainly a big consideration. Great hub.

    • aviannovice profile image

      Deb Hirt 4 years ago from Stillwater, OK

      You are certainly right in saying that the most successful have something that everybody wants.

    • Ruchira profile image

      Ruchira 4 years ago from United States

      I agree with ya...unfortunately human population is in billions and to stand out is darn lucky so, gotta find your inner strength and row your boat in that direction and find support in that area.

      I am happy I found such a darn wise writer via HP :)

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Pamela, I believe that to be true. If you don't know who your audience is then I think you are wasting your time publishing. :) Thanks once again my friend.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Deb, I believe that to be true. Thank you my friend; always nice to see you.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Awww, Ruchira, thank you! What you say is true; I think getting published is a matter of good content and being in the right place at the right time.

    • MelChi profile image

      Melanie Chisnall 4 years ago from Cape Town, South Africa

      You've mentioned some very wise words here Bill, and a lot of interesting information. It's a very difficult and thin line to cross - that of being a writer and self promoting. I admit to concentrating on the latter in the past and was told to stop doing it. I didn't realize that I was. Every day I need to train my brain and remind myself not to do this, and I do try and get involved where I can with other groups, and take an interest in what others are doing. Sometimes it's hard, but I've seen good results from it. Sharing is caring and good karma does eventually come around. Great post! :)

    • DemiT profile image

      DemiT 4 years ago from Greece

      Lots of great information billybuc and I agree that you need to focus on one thing and that is to let people get to know you. One thing at a time..otherwise you lose yourself and your true focus!

    • Paul Kuehn profile image

      Paul Richard Kuehn 4 years ago from Udorn City, Thailand

      Billy,

      These are really great useful marketing strategies for writers. It is so important to target your reading audience, and then give them something unique that they want. To do this you have to build up relationships with them so you know what they want. Very slowly I am starting to do this, but it does really demand a lot of time and devotion. Voted up as useful and sharing.

    • phoenix2327 profile image

      Zulma Burgos-Dudgeon 4 years ago from United Kingdom

      Bill, this is really good advice. I'm bookmarking this and will be referring to it often. It's actually quite simple.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Mel, just for an example, my views at HP doubled almost overnight when I joined some groups on Facebook and promoted the writings of others. People do want to know the writer and not just their work. I think it is invaluable, and I for one next thought that you over-promoted.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      DemiT, I like the way you put it....lose yourself and your true focus. Well said my friend, and thank you.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you Paul! I think it's a hard thing for many writers to do. Promoting one's work almost seems egotistical at times; when I get uncomfortable I remember that I should be promoting me and not my work. :)

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Phoenix, I've found a lot of things are simple until I complicate them. LOL Thank you kind lady.

    • PegCole17 profile image

      Peg Cole 4 years ago from Dallas, Texas

      Thanks for this important tip Billybuc. Knowing who is the target audience is really key. Good information.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Peg, it's my pleasure. if this helps then fantastic. Thank you again for the visit and Happy Valentine's Day to you.

    • AliciaC profile image

      Linda Crampton 4 years ago from British Columbia, Canada

      Your suggestion for a marketing strategy is excellent, Bill. Thank you once again for sharing your ideas!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Alicia, it's my pleasure. If it helps someone then fantastic! Thank you!

    • Suzie HQ profile image

      Suzanne Ridgeway 4 years ago from Dublin, Ireland

      Hi Bill,

      You make everything sound so simple and very doable in your fabulous writing style and imagery. Be yourself and let other's see you for who you are is a vital ingredient I will be taking from you here my friend so many thanks for guiding me down the right path. Votes +++++

    • wkcooley profile image

      Wendy Cooley, LMSW 4 years ago from McMinnville, Oregon

      Thanks for the great advise. Just getting started in this online world, I feel like a very small fish in a very large ocean.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Suzie my dear friend, we both know it's not simple, but I do think it is vital that we allow people to see us as a human being and not just someone trying to sell our writing.

      Thank you as always and have a great weekend.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      wkcooley, well welcome to the game that never ends. If I can every be of any help feel free to ask me any questions you might have. Thank you for the visit.

    • tillsontitan profile image

      Mary Craig 4 years ago from New York

      Wow, this hub isn't even a week old and its got hubville on its ear! I've been wrapped up in Exclusive Titles so wound up that I'm coming in late, but I'm so glad I came. Bill your professional advice is always worth listening to and heeding. You know the ropes and you are a true gentleman to share them with those who don't. Its a big world getting bigger by the minute, every bit of help we can get leads someone to success....which you could very well be responsible for...great job as always. You know you are one of the best!

      Voted up, useful, awesome, interesting and shared. Have a great evening.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Mary, thank you very much. I don't know my friend. I'm just a guy who is trying to give back to a community he loves. Is that special? I think a lot of people do what I do; I just have a forum and following so I appear to stand out. I wouldn't even be here is people like Tammy and Paula and Cyndi hadn't reached out to help me early on. :)

    • xstatic profile image

      Jim Higgins 4 years ago from Eugene, Oregon

      I am late too, but really impressed by the tips and advice offered here. My wife finally got her book published as an ebook on Amazon, but has had no time for promotion at all yet. I will suggest she reads this.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Jim, I hope this helps her, and thank you for stopping by on this sunny Friday. Have a great weekend!

    • tillsontitan profile image

      Mary Craig 4 years ago from New York

      Well thank you to Tammy, Paula, Cyndi and Bill :) TTYS

    • DzyMsLizzy profile image

      Liz Elias 4 years ago from Oakley, CA

      Well put! I know exactly what you mean about all the ads flooding FaceBook and other media. Background noise, for sure! Indeed--has it not always been thus? Weren't the TV commercials always the time to leave the room to fetch a snack?

      I do have a blog, but I've been concentrating so much on my writing here, that my blog is out of date and neglected. I can't seem to multi-task as well as I used to. That's the bad news. The good news is, I'm not in a particular hurry to get a book published, although I do have some ideas in the works.

      Voted up, interesting and useful.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Mary, my sentiments exactly. :)

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Lizzy, time management is my biggest problem; that and having too much I want to do. I need to learn patience with myself. :) Thank you for the visit.

    • profile image

      OanaBoteanu 4 years ago

      Awesome advice, really agreeing with you on the advertising techniques.

      I think sales pitching just doesn't work any more, we are way to overwhelmed by it everyday.

      I, as a customer, just like some down to Earth communication, and if I'm interested, I'll buy.

      Thanks for this article, voting up.

    • Perspycacious profile image

      Demas W Jasper 4 years ago from Today's America and The World Beyond

      Practicing practical advice works practically every time. Well done.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Oana, thank you so much. I hope this helps you in the future.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Perspycacious, thank you for the visit and the comment.

    • Vinaya Ghimire profile image

      Vinaya Ghimire 4 years ago from Nepal

      Billy,

      As a writer we must recognize our readers. We cannot cheer everyone.

      I came to HubPages to market my creative writings. However, now I have taken interest in online writing.

      You have shared some great tips. I will love to come back to this hub again.

    • Eiddwen profile image

      Eiddwen 4 years ago from Wales

      A wonderful hub Billy and I can only second all that has been said before me .

      This one as well as the usual vote up etc. I am saving for future reference.

      Thank you my friend once more for sharing and inspiring.

      Enjoy your weekend.

      Eddy.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Vinaya, it is a big world out there, and our job, besides writing, is to find our market and aim for it. Thank you for sharing my friend.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Eddy, my best to you always dear friend. It's a tough market out there for us writers. May we all experience the success that we seek.

      love always,

      billy

    • christee123 profile image

      Christy Chesnutt 4 years ago from Washington, DC

      I really wish there was some central place for writers to promote themselves. My company often tries to hire writers for various tasks (articles mainly), and have to resort to posting requests on websites like elance, which don't specialize in writing and in which it is hard to evaluate someone's writing ability. There's a business in there - if someone could start a marketplace for writers, the employers would come - I promise!!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      christee, I really wish one of those sites existed too. This is a tough business, and how we promote is so important. Millions try and only a few make it. :) Thank you for the visit.

    • Glimmer Twin Fan profile image

      Glimmer Twin Fan 4 years ago

      Food for thought here Bill. I am now sitting here trying to think who my core audience is. Hmmm... I really like that human connection too. It makes me think of Jonathan Kellerman. He has a fb page and sometimes talks about his personal life. Makes him more relatable and makes me want to keep reading more of his books.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Glimmer, that's interesting about Kellerman. I'll have to check his site out. Thank you!

    • Au fait profile image

      C E Clark 2 years ago from North Texas

      Interesting ideas here. Now that I've read them I'll need to chew them over a bit. Always good to get different perspectives and I appreciate you sharing yours.

    • billybuc profile image
      Author

      Bill Holland 2 years ago from Olympia, WA

      Thank you Au fait. Happy chewing! :)

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