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Nofollow Links

Updated on August 2, 2009

Nofollow Links

What are nofollow links

Simply put these links contain an HTML tag "nofollow". It is like rel = "nofollow".

Example: <a rel="nofollow" href="">Anchor Text</a>

What is this for

The nofollow tag is for the spiders or crawlers of the search engines. To understand this one must know how Search engine spiders/crawlers/bots really work. They surf the web by moving from one page to another by the links present on that page. No they don't just jump from one page to another following the links, the bots gather the links present on all the pages they crawl in a day into a database. Then one by one they crawl those links. Another thing to notice is how search engines rank different pages and websites and show them in their SERPS(Search Engine Result Pages). They rank a page or site according to the number of quality backlinks pointing towards it. The more a site has quality backlinks pointing to it, the more chances it has to rank higher in SERPS.

What it does (How does it work)

So far we have seen that the nofollow tag is for the search engine bots. So how does it help those bots?
Well, I just told you how bots/crawlers crawl a page and how they rank pages, obviously they rank and crawl sites from the backlinks pointing to it. But if a link has nofollow tag embedded into it then there is no chance that it will be counted as a backlink to the page it is pointing to as search engine bots totally ignore a link with nofollow once they come across the nofollow tag which is embedded into the link's HTML.

Why still get nofollow backlinks

According to the latest SEO trends and search engine behavior watch it has been proved that nofollow links have some value, although not as much as the normal back links but a 1000 nofollow back-links are no worse than 50 normal back-links. Am I contradicting the statements about nofollow links I gave above? the answer is a big no. How come it is a no? Well above I told you what is meant be nofollow officially and this is how some Google spokesperson would define it. But in this passage I am giving you a bit of insight on them from a user's perspective. This is the finding of real SEO analysts and any search engine won't admit it but nofollow links do have some value.

Bottom Line

There is nothing like a true quality backlink, but if you can't get enough backlinks, go for the nofollow ones and if you can get a few of them they will definitely help improve your search engine rankings.


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    • Ultimate Hubber profile imageAUTHOR

      Ultimate Hubber 

      7 years ago

      Kevin, I can see the logic in your post. Thanks for stopping by.

    • Ultimate Hubber profile imageAUTHOR

      Ultimate Hubber 

      7 years ago

      Edweirdo, you can not control the amount of nofollow backlinks you get, so they can't hurt you at least.

    • KevinStyles profile image


      7 years ago

      google used to obey the nofollow tag but since a couple of million blogs came online all using nofollow links to save their page rank, they started giving them weight again. Yahoo and bing still crawl and give rankings from nofollow links ;-)

    • Edweirdo profile image


      8 years ago from United States

      This was a very helpful hub - I was worried that nofollow was hurting my hubpages, but now I get!

    • profile image

      Online Dating Product Review | Free Online Dating Guide 

      9 years ago

      I was ransacking the internet for some quality advice on nofollow attribute, pagerank and high just hit it!

      Love your post!

    • Ultimate Hubber profile imageAUTHOR

      Ultimate Hubber 

      9 years ago

      I also wasn't sure about nofollow links helping increase your rankings, unless I heard it from real big names who have gained huge success with nofollows.

    • sabrebIade profile image


      9 years ago from Pennsylvania

      Thank you!

      I always figured that no-follow links had "some" weight, but I don't think I had actually ever heard anyone confirm that.

    • Ultimate Hubber profile imageAUTHOR

      Ultimate Hubber 

      9 years ago

      I am glad you learn Dohn. Thanx for commenting.

    • dohn121 profile image


      9 years ago from Hudson Valley, New York

      Thanks again, UH. I learn something new from you, it seems, everyday!

    • Ultimate Hubber profile imageAUTHOR

      Ultimate Hubber 

      9 years ago

      Yes, rb11 my friend. HubPages automatically nofollows your link. But again, get a large number of them and they will be helpful for your search engine rankings silently, even if they don't show up in analytics.

      Thanx for stopping by and do tell me if you have any SEO related questions.

    • rb11 profile image


      9 years ago from Las Vegas

      This is a subject that Google keeps us all on our toes. Do you believe that Hub Pages has a nofollow attribute? I have several hubs and none have shown up in the analytics as a inbound link (valid links), it's been 3 weeks.Your thoughts..


    • Ultimate Hubber profile imageAUTHOR

      Ultimate Hubber 

      9 years ago

      Thank you my friend, for this nice comment!

      I am glad I have helped. If you have any questions relating to SEO just tell me and I will love to help you.

    • oderog profile image


      9 years ago from Nairobi

      Great information about Nofollow link, infact I had asked a question in the forum about this and didn't get a straight and simple answer the way you have put


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