ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Promote your business in massage therapy

Updated on September 10, 2015
erinshelby profile image

Erin Shelby is a freelance writer. She blogs at

Massage therapy business owners provide relaxing experiences for clients.
Massage therapy business owners provide relaxing experiences for clients. | Source

You’ve obtained the appropriate license and you’ve considered the expenses of starting a massage therapy business. Now you’re ready to be your own boss and promote your business in massage therapy. There are several ways – time-tested ways and new methods – that you can use to build your licensed massage therapy business to build your client base.

A WordPress Site

Potential massage therapy clients need to know several things before they can even make a first appointment with you. Where are you located? Are you familiar enough with the area to give clients directions to your business, or are you recommending that they search for directions online? Do you accept walk-ins or scheduled visits only? What are your hours of operation? Do you visit clients in their homes? How much does an appointment cost, and what methods of payment do you accept? All these questions can be answered on a website. While using a WordPress blog as your massage therapy website isn’t your only option, it’s an attractive one because a basic version of a WordPress is free.

Donating Your Massage Therapy Services

Is there a community fundraiser coming up? If so, consider donating a massage therapy gift certificate to be auctioned for cash benefits to the charity participating. It will promote your business and make the community more aware of your business.

LinkedIn is a networking site with a professional focus.
LinkedIn is a networking site with a professional focus. | Source

Advertise on Facebook and LinkedIn

The vast audience of Facebook users makes it a quick way to spread the word that you're accepting massage therapy clients. Its professionally-oriented counterpart, LinkedIn, doesn’t have as many users and lacks the informality of Facebook. However, LinkedIn is another free way to promote your business and network among other local business owners.

Massage Therapy Gift Certificate Sales

Gift certificates can do several things. When you donate gift certificates, there’s potential to gain a new client. Selling Christmas gift certificates to existing clients allows them to give the gift of massage therapy to others who might be skeptical about it. But perhaps the most compelling reason why you should sell gift certificates is for the financial well-being of your business. The first few years of owning your own business are a struggle to make a profit. Many businesses don’t survive this stage. Selling gift certificates to existing clients – for lower than their face value – offers a savings on massage therapy services while providing a cash advance to you. It’s a win-win for you and your clients.

Get a start paying next month's rent by selling gift certificates to your current clients.
Get a start paying next month's rent by selling gift certificates to your current clients. | Source

Massage Therapy Business Signage

Is your location easy or difficult to find? How can your signage show potential massage therapy clients that you’re open for business with clean facilities and appropriate, legitimate, professional credentials?

Twitter Ads

Using very brief messages, licensed massage therapy business owners can use Twitter to advertise a grand opening, renovation, move, holiday hours or special discounts. Best of all, Twitter is free.


Perhaps the most reliable method of gaining new massage therapy clients is word-of-mouth. When your clients are happy, they will tell friends, family and business associates about their experiences. When something has made them unhappy, they will also spread the negative news, deterring potential clients from trying your business and potentially keeping past clients from returning. Giving wonderful service to every client doesn’t mean that all clients will generate a referral for you, but it does mean that your business will gain and maintain a positive reputation in the community.

© 2013 erinshelby


    0 of 8192 characters used
    Post Comment
    • erinshelby profile imageAUTHOR


      7 years ago from United States

      Thank you, Nancy. I hope that those thinking about starting a business get an idea they can use and be inspired to succeed!

    • Nancy Owens profile image

      Nancy Owens 

      7 years ago from USA

      Great ideas! I really like the way you presented your ideas.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)