ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

SEO Benefits of Link Title Attributes: Do they help search engine ranking?

Updated on November 9, 2012

When we say SEO we usually think about having great contents, putting right keywords, link building, social media presence and so on. Whether link title attributes are good for search engine rankings is a relatively less discussed topic, but I dare to say this topic is not worth a discussion. A very important yet less emphasized factor of search engine optimization is user satisfaction, and this is exactly where having good title attributes for your hyperlinks can help you out. Let us see how a link title attribute can help SEO, how to put good link titles, and what are the possible pitfalls to avoid.

How to write a good link title attribute?

In order to write a good link title attribute, you need to know exactly what it is. The W3 defines it as something that offers advisory information about the element for which it is set. The user agents can render the value of the link title attributes in several possible ways. If you point your mouse (or other pointing devices) to the hyperlink, the value of the link title usually appears as a short message. For visually disabled persons, the audio devices generally read out it aloud. What we can sum up from here is, if you are going to have a link title attribute, make sure it is going to have some additional information to the user.

If you are offering some additional, quality information about the linked page, link titles can greatly enhance your user experience. And if your visitors love you, they will pay return visits, create valuable back links in social media and other websites, manually refer your website to their friends and acquaintances, and what not. When it comes to on the page SEO, link title attributes may not offer significant help, and you always run the risk of being punished by misusing them. Nevertheless, the indirect SEO advantage of link titles cannot be negated, and we can safely predict that future SEO trends will focus more on better user experience too.

Don't have bad link titles

While having proper link title attributes may offer you some SEO advantage, it can attract a ten times greater punishment if you do not put it properly. Never spam it. Never repeat your anchor text as value of the link title attribute either. Spamming your link title attribute is going to hurt you in two possible ways. All the major search engines including Google, Yahoo and Bing are smart enough these days to figure out your keyword spamming in link titles. If you use too many keywords in your link title attributes, the search engines are going to figure it out for sure and cut down your search engine rankings severely. If anybody is suggesting you to place your keywords in the link title, be sure they are offering black hat SEO tips.

Having meaningless link titles can also affect your user experience, thereby decreasing the overall SEO quality of your website. For example, if you are having a link to a page on SEO Tips, never have a link title such as SEO tips, SEO tutorials, free SEO articles and so on. It will definitely sound odd and irritating if the audio device reads it out aloud to a visually disabled user. Instead, if you put a link title like learn to get more traffic to your website, or SEO tips for amateur bloggers, that clearly indicates what your target page is all about. In fact, if any normal user sees a spam tool tip message as he hovers the mouse pointer over the hyperlink, I bet that person is going to be somewhat irritated too! Your traffics are your cherished and hard-earned assets, like the customers in a shop. Try to improve their experience and make sure you do not fend them off by adopting poor SEO practices. Imagine yourself in the shoe of your visitor, and you will know what I am talking about!

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)