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"How A Good SEO Copywriter Makes Money For Small Businesses"

Updated on July 12, 2013

Search Engine Optimization (SEO) Now Critical For Website Success

Your business needs the power that professional copywriters bring for achieving website optimization now more than ever!

Why?

  1. The Internet is fast becoming the primary shaker and mover of goods and services in a market that is shifting from mostly national to global.
  2. Traditional media, especially newspapers, are closing by the thousands.
  3. The economy is moving again.
  4. Companies are growing as the economy looks better.

The End Of An Era

I remember as a youngster anxiously waiting for the paper boy to throw the afternoon newspaper so I could first, check the Sports section and secondly, read the comic strips.

Those days are now gone. News conglomerates are closing satellite newspapers every day by the hundreds. The trend began 5 years ago, but the runaway train is now picking up steam and the smaller to mid-sized newspapers are caught under the wheels.

Although bad for newspapers, this flings the Internet door wide open!

Opportunities for good copywriters have never been bigger and as the newspapers fold, good paying jobs areĀ unfolding for professional SEO copy and content writers.

... Forbes Magazine says in a piece written by Anthea Stratigos, $65 billion dollars will find its way from print advertising to the Internet.

Online Business Is Exploding

Due, in part, to the newspaper closings, marketers are finding working venues to place their dollars and guess what media outlet is the recipient of this money? Yep, the Internet.

Consumers are opening their wallets and buying online at warp speed. The once-held notion that online buying was untrustworthy is quickly fading as sales numbers show.

Forbes Magazine says in a piece written by Anthea Stratigos, $65 billion dollars will find its way from print advertising to the Internet.

With numbers like these, you can see the value of being ready for the massive move to online e-commerce with a website that is loaded for bear with:

  • Impeccable design
  • SEO copy and content
  • Conversion copy and content
  • Analytics

Companies Are In Growth Mode

Good news, right?

Well, yes and no. While many companies are growing they aren't hiring, and experts predict this lagging effect will not resolve itself until 2016. Even then, companies are expected to outsource all of their copywriting.

America's economic climate and look has changed dramatically over 40 years. My father worked for the same company 45 years and retired with a nice pension and money in the bank.

At the age of 21, I was told to get a college degree (the discipline was irrelevant) and I could have a good paying, steady job for life. Now, the average worker changes companies every year and is damn lucky to find any employment in his/her field .

This new American job landscape is not going to change anytime soon, if at all.

... because the Internet E-commerce scenery is ever-changing, I continue to buy and intensely study the latest and finest material I can find written by the 5-Star Generals leading the fight in the SEO copywriting wars of 2013.

Who Ya Gonna Call?

The importance of knowing the art and science of SEO copywriting and conversion cannot be overstated.

The cash cow Internet is set to give birth to new websites in numbers unfathomable until now and bringing the inevitable competition with its impact. As a small business owner, who are YOU going to contact for campaigning your website SEO copywriting?

You have 2 choices:

  • Do it yourself
  • Hire a professional

Let's look at your first option. Maybe you know enough about graphic design to put together a very presentable website. Do you understand analytics, conversion rates; how about website optimization? if you don't thoroughly know how to weave all of these things together, your website will be stuck on Google's search page 5,238 where it will never be seen.

In a previous Hub, I wrote about the 7 years I studied and practiced SEO Optimization and Conversion. In that same piece, you read about the thousands of dollars needed to buy the absolute best and dependable, ever-changing information on this subject.

And because the Internet E-commerce scenery is ever-changing, I continue to buy and intensely study the latest and finest material I can find written by the 5-Star Generals leading the fight in the SEO copywriting wars of 2013.

It's Up To You

I am a professional copywriter specializing in SEO copywriting, content and conversion, and I can tell you if you've never done this before, look forward to months of sleepless nights and probably a dissolved marriage or two.

In the final analysis, you, the small business owner, must decide how you are going to strategize and piece together the SEO parts in ways that put your website out front, because the competition is coming and nothing, NOTHING is slowing its steady march.

Are you ready?

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    • copywriter31 profile imageAUTHOR

      James Ranka 

      8 years ago from Port Neches

      Thanks suziecat7...

      Best,

      c31

    • suziecat7 profile image

      suziecat7 

      8 years ago from Asheville, NC

      Interesting stuff - glad I found you.

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