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SEO Online Training

Updated on September 1, 2014

Learn SEO


SEO Marketing Explained

These days it seems that everyone has a website or at least a blog. There are more people online then ever before. If you don't have a website, you are probably thinking about creating one. And while you are out there researching you are probably seeing lots of unfamiliar terms. One of those terms is SEO or Search Engine Optimization.

So before I go into the nuts and bolts of this SEO online training, I think it is important to help you get SEO Marketing Explained in such a way that it is clear in your mind.

SEO has to do with creating a website in such a way that it is easily recognized by Google and other search engines. And if Google likes your site, you will get lots of traffic which in turn will help you earn more income. So simply SEO is about optimizing your site to be a traffic magnet.

There is a lot to learn about SEO, but if you take the time to learn, you can really improve the profits and bottom line of your business. And that is what this page is about. I want to help you understand how to get that much needed traffic to your site.

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Why SEO?

The advantage of SEO is that your site will naturally generate visitors. This means not only will you make money from the traffic you gain, but you will also save lots of money in advertising for traffic. SEO is a great marketing strategy for someone who is on an extremely tight budget.

How Search Engines Work

The easiest way to explain SEO is to share with you how Google and other search engines work. When you do a search on a search engine, you are then given a list of lots of websites based on what you typed into the tool bar. So if you typed "cookie recipes made with oil", the search engine will do its best to find you websites that have recipes with this keyword. And if you happen to have a recipe website that uses the keyword "cookie recipes made with oil", you will have a really good chance of having your site show up on the first few pages of the search.

The closer to the front page you can get, the more traffic you will gain. Think about it for a moment. If you are doing a search, you typically will look at the websites on the first few pages of Google. It is the same with everyone else. So the closer you get to the first page the better.

Keyword Research

The key to success with SEO is in effective keyword research. Keyword research is when you are anticipating what a person will type into a search bar in order to find you. You are looking for a highly targeting keyword that have very little competition.

For example a keyword like cookie recipes is going to have millions of sites and articles out there. Your site will never be found when you use a keyword like this. But a long tail keyword like cookie recipes with oil have much less competition.

Once you figure out a highly targeted keyword that has little competition, you then want to write your article or blog post around that keyword. Don't overuse the keyword just use it in your post naturally. I suggest using the keyword in the title, and in the first paragraph of the article. This helps Google to find it.

The hard part is trying to figure out how targeted a keyword is. I personally prefer to use a keyword tool to help me. And there are many on the market for many prices. I prefer Jaaxy and have been using it for years. It gives me excellent results and I would never use another tool. If you want to play around with it, you can try it out for free. Jaaxy gives you 30 free searches., So check it out!

The benefits of a Keyword Tool

When you use a keyword tool like Jaaxy you can predict the following from a keyword...

  • traffic for keyword in general: You can get a really good idea how the monthly searches for the keyword.
  • traffic for you: you can get an idea how many visitors you will get to your site for the keyword.
  • competition: You can figure out if the keyword is going after or not based on the competition that is out there.


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    • TurtleDog profile image

      TurtleDog 3 years ago

      Thanks for the tips! Definitely something I have been getting lazy with ever since Google changed the keyword tool. I'll have to check out Jaaxy. THanks again