ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

SEO and PR in 2016 - How SEO and Public Relations go hand in hand

Updated on May 15, 2018

The good old days...

Just to clarify, when i talk about PR here, i mean Public Relations, not Page Rank.

In August 1978, the World Assembly of Public Relations Associations defined PR as:

"the social science and art of analyzing trends, predicting consequences, advising organizational leaders and implementing planned programs of action, which will serve both the organization and the public interest"

That last sentence about planned programs of action, serving both the business and the public is now paramount in the world of SEO. In the early days of SEO, it was simply about optimizing a Website for ones Keywords, and then building as many Backlinks as possible from Websites with the highest possible authority one could gain access to.

With the advent of the fierce mistress known as Google, and her many Updates, Content and Relevancy are now essential. No longer can you write keyword stuffed, spammy ill-thought out pieces with a sneaky hyperlink discreetly placed for a service or product in the vain hope that it will help a Website rank. To appear higher and higher in Google, one must now write insightful, well thought out pieces that deliver relevant, useful information that someone will actually want to read. Hang on, isn't that what Public Relations agencies do? See where i'm going with this... :-)


How Social Media has affected SEO and PR

Running parallel to the symbiotic nature of SEO and PR, and perhaps even the instigator, is the emergence of Facebook, Twitter and other Social Media platforms that have conquered the modern world.

The Likes and Shares aspect of Social Media reinforces the essential fact that if a business wants to succeed in this ever changing digital landscape, one must create engaging content that is properly targeted to your audience. Executing this well, not only boosts brand awareness, but encourages people to share what they have read or seen with their friends, followers and around the Internet, thus driving traffic and increasing interest in the product or service: The precise aim of any PR and SEO Company!

Both Public Relations agencies and Search Engine Optimizer's now utilize these platforms to great effect, and perhaps more interestingly, have blended their skillsets for PR activities that can massively increase traffic and sales if SEO aspects are mixed. For example:

  • Blogging
  • Content Calendars
  • Events
  • PR Stunts



The Holy Trinity

Content is King

Content Calendars have been at the heart of PR for years. The creation and scheduling of topics, stories and content to coincide with a Businesses strategy are essential to Public Relations, but now increasingly apply to SEO.

For example, Brand or Product launches, Seasonal occasions or the opening of Venues that are relevant to a client, must be included in a Content Calendar that is made available to the SEO team or individual, as it allows them to prepare for the necessary content creation so they may post Articles, write Blogs and create Links that garner interest and bolster the Website in time for the occasion, launch or grand opening.

Content has become the foundation that any Marketing Campaign is based on, and has bound Search Engine Optimization and Public Relations together.


Marketing Poll

What Marketing Channel would you use to launch a new Product?

See results

What the future holds...

Now we know that PR and SEO have become one and the same, we need to look at how the two departments move forward.

Communication in any business is essential. Not only do the two teams need to work seamlessly, but they must communicate with one another. Not only can problems arise with a particular marketing channel in one department, that has a knock-on effect on the other, there can also be a risk of doubling the workload.

PR's use of Social Media platforms for the distribution of content and the garnering of Interest, are also superb ways of gaining incoming Links to a Website based on real interest from real people that share and interact with the content. Of course, Backlinks from respected, world renowned Publications are still fantastic, but it is easier to forge relationships with prominent bloggers and Social Media users that have a vast readership base and online following, this not only gives you the potential for exponential, natural linking to your Website as the reader base shares your content, but genuine traffic from people who are interested in your product, service or information.

Long gone are the days of spamming someone's Comments section to gain a Link from their Signature, and thank goodness they are!

Written by:

Nick Dudley-Jones

Go PR Agency - Co-Founder


Source

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)