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SEO PRESS RELEASE HEADLINES

Updated on July 24, 2013
Press Release Headline
Press Release Headline

SEO Press Release Headlines

How to write SEO Press Release Headlines to rank on Google & with reporters. See sample of headlines, tips, bloopers & 70 verbs to power your press releases.

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SEO Press Release Headlines are powered by a common denominator: verbs. Call it verb power. The most successful press releases use this power to the max. In fact, in writing any news headline, the slogan is: Power to the verbs!

Headline Verb Power
Headline Verb Power

Sample of Headlines

Writing headlines? Verbs rule. Think about this: a verb is the only requirement for a complete sentence. A complete thought can be conveyed without a noun, pronoun, adjective or adverb: Go! Look! Enjoy! No other part of speech is this important.

When creating your press release headline, verbs rock and rule. Empowering your headlines with verbs is a simple two-step process:

1. Find the Verb
Find the verb by answering this question: "What is your business or nonprofit organization doing?" Are you presenting, creating, developing, forming, incorporating, positioning, protesting, reacting, releasing, responding, showcasing, or thwarting?

2. Write Present Tense
Change those verbs to the simple present tense and you have headlines for your news releases. Here's a baker's dozen:


ABCD Company Strikes Collaboration Deal with Yahoo
ABCD Company Creates New User Experience
ABCD Company Develops Distributor Opportunity
ABCD Company Displays at EFGH Convention
ABCD Company Forms New China Subsidiary
ABCD Company Incorporates Web 2.0 Tools in Website
ABCD Company Positions for Spring Fashion Show
ABCD Company Protests Government Announcement
ABCD Company Reacts to Market Developments
ABCD Company Releases WordPress Add-on
ABCD Company Responds to Competitor IBM Complaint
ABCD Company Showcases New Video Technology in Dallas
ABCD Company Thwarts Rogue Software Distribution

News Release Headline
News Release Headline

Just Published

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Click to look inside book.

"In short, a book that's sold over 250,000 copies in 25 languages and set many of the Fortune 1000 company's social strategies in motion can't be ignored."

 

More Power Verbs for Headlines

News Release Frequency

At a minimum, you need 4 press releases per year, each with an impressive, verb-based headline. Major, successful companies send press releases daily or weekly. (Why do they do that? Because they know what they're doing and that's why they're successful.)

More Power Verbs for SEO Headlines

Need more verbs? Here's a supply for the rest of the year:

advances
blogs
brings
broadcasts
collects
composes
conducts
connects
contributes
designs
determines
discovers
enables
enjoys
entertains
envisions
garners
hires
honors
hosts
innovates
invests
partners (with)
posts
presents
produces
promotes
publishes
receives
recognizes
recoups
represents
shares
signs
sponsors
tests
trumps
visits
wins

OK. You now have 52 verbs for creative, press release headlines: one a week for an entire year.

Memorize This - Test on Friday

SEO Press Release Rules
SEO Press Release Rules
Find Action Verbs
Find Action Verbs

Endless Supply of Headline Verbs

Want more verbs? Read any sports page or sports website for action-packed, attention-getting verbs, i.e.,

braces

challenges

fields

dunks

hits

picks

plays

rams

rattles

recruits

retrieves

sacks

scores

shakes

shocks

slams

smashes

upsets

ad infinitum . . .

Visit news sites and collect the headlines that hit you in the gut, pulling you, forcing you to read the story. Collect headlines that are so cute that you already have a smile on your face when you click into the story. Collect the unusual, the profound, the nostalgic and the impressive. Analyze the headlines, note the verbs, and copy the writers' techniques.

One last tip here: don't ever use the verb announces. Unless you're Google, Inc., you won't impress any editor with this time-worn, press release verb. If your press release headline doesn't jerk the head of an editor, it won't see the light of day in print nor online.

Remember this: Collect verbs. Verbs are your single, most effective Press Release Headline writing tools. If the headline doesn't grab the reader and pull him into the article, your release will be unread. The headline, powered by verbs, will make or break your press release.

SEO for Press Release

Sample headline from the New York Times
Sample headline from the New York Times
Write Your Press Release for Google
Write Your Press Release for Google

Sample of SEO Headlines

Now, You'll Need Nouns

And not just any nouns. In this, the age of Google, you're gonna need keywords.

The true story of the Tribune Company's turnaround due to using keywords in headlines is legendary. In 2008, the Tribune Company, owner of such famous online news sites as the Chicago Tribune and the LA Times, filed for Chapter 11 bankruptcy protection from its $13 billion debt load. Tribune employee Brent Payne assumed the position of the company's Director of Search Engine Optimization and turned the company around, almost overnight. As company SEO evangelist, Payne explained the concept to his journalists:

"Consider the newsstand of today. Even though you write a great article, if no one sees that article it doesn't really matter. Online you can take a news stand and put it in the middle of Times Square by doing good SEO, or you can take your news stand and stick it in the middle of Kansas by doing no SEO. It's your choice.


"I said to them that although it may not be perfect for you guys journalistically to put a full proper noun in a headline, it makes a huge difference to the number of people who read your quality content.

"Every time the stories from that 25% [of employees who accepted his advice] hit the top of Google, an email went out not only to them but to their bosses as well. I sent a short email which said great job, your story got the first page of Google, you have driven this much traffic to our site – and that reaffirmed to them that this [SEO] was the right thing to do."

Payne's efforts increased online readership on the company's web properties from 14 million per month in 2007 to 34 million in 2009.

Get Some Google Love
Get Some Google Love

SEO for Press Release Headlines

Your company or organization name is a keyword. Beyond that, what you place directly after the lead verb are your main keywords and keyword phrases for search engines.

Here are the sample headlines used for verbs above. Look at the same sample headlines with the keyword nouns in bold:

ABCD Company Strikes Collaboration Deal with Yahoo
ABCD Company Creates New User Experience
ABCD Company Develops Distributor Opportunity
ABCD Company Displays at EFGH Convention
ABCD Company Forms New China Subsidiary
ABCD Company Incorporates Web 2.0 Tools in Website
ABCD Company Positions for Spring Fashion Show
ABCD Company Protests Government Announcement
ABCD Company Reacts to Market Developments
ABCD Company Releases WordPress Add-on
ABCD Company Responds to Competitor IBM Complaint
ABCD Company Showcases New Video Technology in Dallas
ABCD Company Thwarts Rogue Software Distribution

Keywords catch the eye of the correct, target audience online, and also attract reporters. One of the purposes of your news release is to catch the attention of a reporter who might consider doing an in-depth article or broadcast about your news.

Every day, reporters all over the world plug keywords into search engines looking for fresh ideas. Putting the right keywords in press release headlines is one of the best ways to reach this influential audience and garner priceless, free publicity.

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SEO Press Release Tips

1. Keep your headline within about 70 characters, including spaces. The press release distribution service you use will have its own guidelines for headline length.

2. It's always a wise idea to run your headline by a second pair of eyes just to be sure it doesn't include an unintended double meaning. Consider this newspaper headline blooper:

Headline Bloopers

News Release Headline Blooper
News Release Headline Blooper
Press Release Headline Blooper.  South Carolina's Francis Marion University student newspaper published this headline in April, 2012, touting its victory over baseball rivals South Carolina Gamecocks.
Press Release Headline Blooper. South Carolina's Francis Marion University student newspaper published this headline in April, 2012, touting its victory over baseball rivals South Carolina Gamecocks.

More News Release Headline Bloopers

Here are two headlines from a newspaper in the U.S. town of Big Ugly, West Virginia:

Big Ugly Woman Wins Beauty Pageant
Big Ugly Woman Killed

Here are some all-time favorite headline bloopers:

Iraqi Head Seeks Arms
Police Begin Campaign to Run Down Jaywalkers
New Study of Obesity Looks for Larger Test Group
Teacher Strikes Idle Kids
Kids Make Nutritious Snacks
Hospitals are Sued by 7 Foot Doctors
New Vaccine may Contain Rabies
Miners Refuse to Work after Death
Woman to drop suit for sperm
Coach sells wife on move to Dayton
Typhoon Rips Through Cemetery; Hundreds Dead

Distributing SEO press releases provides an excellent source of traffic to your website. It's not rocket science and, yes, you can develop the skills to write effective headlines for your news releases.

SEO Tutorial
SEO Tutorial

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Comments

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    • Writer Fox profile imageAUTHOR

      Writer Fox 

      4 years ago from the wadi near the little river

      Hi Au Fait: It's hard to believe that some of those headline bloopers made it past the editors!

    • Au fait profile image

      C E Clark 

      4 years ago from North Texas

      Very interesting and entertaining too! You have to admit some of those headlines cause a person to do a double take -- that's if they're published in the first place.

      Voted up, interesting and useful, and pinned to Awesome Hubpages.

    • Writer Fox profile imageAUTHOR

      Writer Fox 

      4 years ago from the wadi near the little river

      I'm glad you found this article, Cre8tor, and I appreciate your feedback!

    • Cre8tor profile image

      Dan Robbins 

      4 years ago from Ohio

      More great information. Thanks WF!

    • Writer Fox profile imageAUTHOR

      Writer Fox 

      5 years ago from the wadi near the little river

      Thank you both for the good words. These are my favorite headline bloopers, too!

    • iguidenetwork profile image

      iguidenetwork 

      5 years ago from Austin, TX

      Very good presentation! I commend your effort... this is where beginners of SEO in particular should read and learn, as well as apply. Good work my friend. And your bloopers crack me up. :))

      Up and useful/funny. Shared. :D

    • profile image

      Kieran Gracie 

      5 years ago

      Great stuff here, Writer Fox. Your bloopers really made me laugh out loud! And although this Hub is concerned with press releases I think that much of it applies to writing good headlines in any website context. Voted up and shared. Thank you.

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