ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Small Business Marketing: Must-Do Checklist

Updated on May 31, 2010

If you're just beginning the process of starting to do marketing for your small business ... or if you've been doing it for awhile but you feel like it's really disorganized ... then you could probably use a small business marketing checklist to help you get on track. The following checklist is just a start to give you an idea of the things that you really must do to have a completing marketing plan underway. Feel free to print it out and to add additional lines beneath it for your own ideas. And then keep it posted where you can see it, marking things off as you go so that you can have all of your marketing bases covered.

__ Set up a website.

__ Get business cards. Make sure they have all of your contact information, including your website.

__ Add your website and contact information to the signature on each of your email accounts.

__ Create a blog. Do blog marketing to increase traffic to your site on a regular basis.

__ Create a contact list comprised of all of the email addresses of everyone with whom you communicate. Add to this list regularly.

__ Design (or locate) a newsletter template. Use this template to create regular newsletters updating everyone on your contact list about your business.

__ Run promotions. This could be anything that draws attention to your business - contests or discounts on services are often used to attract business.

__ Use search engine optimization on your website. If you don't understand SEO and keywords, learn about it.

__ Submit your web page to search engines.

__ Use link exchange to get your website noticed on other sites that are similar to yours. You can use a link exchange program or contact businesses that you're already familiar with to discuss exchanging links; the latter tends to be more effective since it has the personal touch.

__ Write articles related to your business for the purpose of self-promotion. You can submit these to magazines and websites to gain attention for your company.

__ Press releases. Do them on a regular basis.

__ Cold calling. It's not right for all businesses but it is right for a lot of them. Consider it as a marketing strategy for your business.

__ Direct mailing. Postcards, coupons, letters ... figure out a good strategy for doing a mailing to the right people.

__ Promotional materials. Pens, business card holders, candies or something that's more directly linked to your specific business ... these are all things that you can hand out to people to get them to know who you are.

__ Make a calendar of industry events. There are plenty of opportunities for you to get out into your community and network with people and that's one of the best marketing strategies around. Figure out which events you'll be attending this year.

__ Online advertising. Learn about banner advertising and pay-per-click advertising and see if it might be right for your company.

__ Devise a marketing plan. That's right, don't just stop with this checklist. Create an entire marketing plan which includes timelines and budget considerations.

Comments

Submit a Comment

  • profile image

    Frank Crandell 

    8 years ago

    Nice list of "to do's." I would also look for an sponsorship opportunities. Maybe sponsor a booth at the community fair or make a donation to a charity that will place a link to your site on theirs. All good ways to get your business name out there.

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)