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The Power of Reviews
Product and Service Reviews Now Compared to the Past
In the past, when you purchased a product it usually carried a card in the packet that you could fill out and mail back to the company to let them know what you thought about the product. The same went for services, only they had cards sitting on a counter or desk somewhere, available for anyone to take and fill out, which are still available.
Nevertheless, the majority of people back then, rarely even paid attention to product reviews and hardly ever filled them out let alone read them.
Now, not only does almost everyone read through reviews carefully, but they also base their purchasing decisions on them as well.
Why People Write Reviews
There are a number of reasons why someone would write a review about a product or service. Generally, they purchase a product or use a service that they like and want others to know about it, so they too can share the experience. In contrast, they may dislike an item or service for one reason or another, perhaps the item didn’t work, was not what they expected, had missing parts, the service was unacceptable, or for whatever reason, they will let you know by writing a review.
Just to note, people who dislike a product will sooner write a review about it than those who like something.
Because they are given a product or service to evaluate in exchange for cash or the product itself, is another reason why people write reviews.
Although rare, from time to time an angry customer will write a review specifically to blackball the product/service, or the business selling the merchandise, or offering the service. This typically occurs when a buyer has a problem with a product or service they paid for that goes unresolved, therefore, the client retaliates utilizing the power of reviews as a form of restitution.
Then there are also some companies who will pay people on the side, generally to write positive reviews about their products as a form of marketing.
Negative Reviews Can be Devastating for Some
In today's world, even if you hold a decent paying job, it’s tough to make ends meet, especially if you have children. Therefore, numerous individuals are taking to the internet to find ways of earning additional cash. Whether it be selling products or services, freelancing (writing), taking surveys, selling as an affiliate, or another, people are dependant on these sources of income to help pay bills.
Consequently, reviews have a huge impact on people that do business online and could either make or break them and their business. Publicly posting degrading comments about someone can ruin their reputation, as well as, reduce their earning potential substantially. For this reason, sellers work at satisfying their customers, yet people are only human and will sometimes make mistakes like we all have done, but never intentionally.
Therefore, before giving someone a negative review for a simple error, consider contacting them first, to let them know why you are unhappy with their product or service and what they could do to rectify the situation, and I’m sure they will be glad to comply.
Some reasons why you should always talk to service or product providers first before giving them a bad rap…
- They may not be aware of the situation
- The issue was something they may not have had any control over
- They misunderstood what you were looking for
- They may have forgotten something
- They had somebody else handle your order
- They have no way of knowing if a product is defective or missing parts
- They can’t fix it if they don’t know it’s broken
However, if they refuse or choose to ignore your requests, then you should let others know about it in a review, so they won’t find themselves in the same predicament.
That’s what reviews are basically for, sharing your experiences with a product or service, with others, so that they will know what to expect before paying for something.
So, think twice before throwing someone under the bus, by publicly posting negative remarks about them, before talking to them first and giving them a chance to resolve the issue. You can still get what you came for, without degrading someone.