ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Small Businesses & Entrepreneurs»
  • Marketing for Small Business

Top 5 Free Marketing Strategies

Updated on August 28, 2011

I am going to go over the top 5 ways to market your business for free in this Hub. In this day and age, marketing can cost a new business a lot of money, but there are some great ways to market for free and save your business a lot of money in those crucial start up days! Here is the list of my top 5 ways to market your business for free:

1. Word of Mouth Marketing

Well this is one of the oldest and best ways that you can get your company marketed for free. Just by providing great service or a great product, the customers that you bring in are much more likely to reccomend your company to their friends and families when they are searching for a similar product. The word of mouth is your previous customers telling new potential customers about your company. How many times have you had great service by a company that you later shared with someone who was going to purchase the same or a similar product? Most of us do this quite often, so simply by providing a great customer experience and making sure your customers needs are met, you are able to generate more return customers along with the word of mouth marketing.

2. Social Media Marketing

With so many Social Media websites out there, we have recieved a new opportunity to help market your business. Making a Twitter account of Facebook page for your company and reccomending it to your friends can help to get the word out about your company. You can also contact a large portion of your friends that you may not talk to much anymore and perhaps they are interested in your business and can bring in some new business or use word of mouth to help spread your company name to their friends or families. This has provided a great new opportunity for companies to get their name out there, especially to the younger generations.

3. Newspaper Articles

This one is not as obvious to most businesses that start up. Sometimes you will have a new business idea that is innovative or eco friendly or in some other way news worthy. These are the times when you can talk to the local media and see if they are willing to do an article about your new business or idea. Sometimes this can be successful, and compaines that recieve this type of marketing get it completely free and it reaches a very broad audience. This is definitely a great way to jump start your customer flow!

4. Door to Door Marketing

Well not many people practice this type of marketing when starting a new business unless it is a service business and they are looking for new potential customers. This can be a great way to find new potential customers if you open a business up in the area. You can go door to door in the neighborhood and see if anyone in the area is interested in the product or service you have to offer. If you were to open a restaurant for example, you could go to the people in the neighborhood and offer them discounts for their first visit or simply inform them about the restaurant. This can work with any type of business and can help spread your name without costing you any money.

5. Groupon (Or Similar) Website

Although you must provide a discount to customers and pay groupon a fee to sell your coupon, this can be a great way to generate business for your company. This will instantly generate sales for you, and although it will cost you money to pay the website provider, you will be making more money than what you are spending so this will market your company and also gain you a profit. You must make sure however that you are able to keep up with the customer demand, because if you offer a groupon and are unable to keep up with the demand, this will hurt your business and the customers you do gain will most definitely have a bad experience and will not return for more business. So by doing this, you will hopefully also get some word of mouth marketing after the fact, and this type of marketing will be directed to the geographic area that your business is in and no where else! Definitely a great option to explore!

Conclusion

This concludes my top 5 free marketing strategies! Hopefully this list has provided a potential new marketing strategy that your current or potential business could use! If you have any questions, please leave me a message!

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)