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How to Use Mannequins for a Clothing Business to Increase Sales Profits

Updated on August 29, 2016
Mannequins in a store front in Ramallah
Mannequins in a store front in Ramallah | Source

Clothing articles which can be sold on a mannequin

A short list of some of the things you can advertise and showcase better with a mannequin, and and example of style or where you would place the product on your display mannequins.

  1. Jeans - lower body area
  2. Shirts - upper body area
  3. Scarves - neck area
  4. Belts - buckled round the waistline, lower body
  5. Sunglasses - right on the face / head area, in hands, etc
  6. Hats - over head of mannequin or in hand
  7. Gloves - on hands
  8. Wigs - on head to comment clothing pieces
  9. Necklaces - around neck
  10. Fashion jewelry - hands , fingers , necklaces , bracelets
  11. Shoes - on raised mannequins with feet, or attaching to bottom of mannequin legs around cut off area.
  12. Skirts - lower area
  13. Jackets - upper body
  14. Socks - legs
  15. Hand bags and purses - arms and around shoulders

Smart Mannequins improve shopper experience.

These Smart Mannequins have nothing better to do but show off fashion and sell clothes to passing customers! This aims to be a positive experience for the customer!

Saving clients time and allowing employees to dedicate more time to other business productivity areas by using a smart sensor to interlink with customers smart phones they provide access to all the necessary information needed to make a purchase. Including Size , color, and style.

All of this and more without ever walking into the store, an interested shopper can even have the product directly shipped home.

This is something you can start using on an i phone or android device by simply downloading the correct android app or apple store application from the market.

What are the Advantages of Using a Mannequin to Sell Clothing?

There are many advantages of using mannequins to sell clothing for your business, either online at sites like Etsy or Ebay, your own private website, or at a brick and mortar location. Not only will you be selling your merchandise faster, but for a higher price as well.

If you regularly sell clothing without using a mannequin for your business, you are missing out on much value. By using the sales tactic of visual merchandising you are giving the article of clothing more eye appeal, more interest, and a higher chance of producing a sale.

Statistically, clothing being displayed on a mannequin is sold faster at a higher percentage of the time versus clothing which is on a hanger, or placed over a table. What's better is that it sells for at least a 5%-35% increase in sales price as well. Once a certain item begins selling faster, that's when you can start increasing your price.

They come in different shapes and sizes, to be sure your shirt, blouse, or jeans fit as close to a tailored fashion as possible. They come in different colors, this way you can match your store theme. Even male and female versions. You can find them as a toddler size or a full adult. Complete body size for entire outfits, half lower body for just a pair of jeans or half upper body for just a shirt.

Which Type of Mannequin to Purchase?

Depending on which type of business you own, either online or a walk in shop, you may want a few different types of mannequins. You can find different ones are made of fiber glass, plastic or metal, even wood and styrofoam.

For online sales your best bet would be the lightweight plastics. They are affordable, and sturdy enough to use at home or wherever you want to take pictures of your piece to prepare for selling.

For your physical store location on a ground display you would want sturdier fiber glass, heavy plastic mannequins or wooden mannequins in full body life size. You can expect to have customers that walk through your store and enjoy the touch and feel of the merchandise while browsing. Mannequins which stand their ground are best for these times.

Many shoppers also bring young kids along which like to play wherever they're at. If this is the case you will be glad you have mannequins that don't tip over easily. Damage to your clothes and the mannequin will cost you money in the long run, not to mention the clientele you will lose if you ask them to pay for damages.

If you are displaying just a shirt, blouse, or top high above on a wall or from the ceiling, a half size, upper body torso mannequin would be your best choice.

These mannequins sell on their own!

Mannequins displaying clothing, shoes, and accessories.
Mannequins displaying clothing, shoes, and accessories. | Source

Observing the Differences

If the customer is convinced the clothing will look great on them, you have a winning piece. Not only can these mannequins be used to display clothing but accessories as well.

You can combine an entire outfit with a purse, necklaces and other jewelry, hats, gloves, shoes, scarves and literally anything you want to inspire the beauty of your mannequin into a real live person.

This will bring the imagination of your customer to life. They will be able to mix and match so many accessories with a simple observation of your mannequin that normally they would've never thought about.

Notice the way the full body size mannequins in the picture are displaying more than just clothing. This technique works excellent in producing sales.

If you put together an entire outfit along with accessories in an attracting combination, many shoppers will ask you for the whole package. Ultimately bringing you the boost in sales you were looking for by using mannequins for your clothing business.

Notice the different ways the same clothing appears displayed over a table, and on a mannequin.

Which catches your attention the most? If you would like to picture yourself wearing this piece of clothing, notice how the form and fit on the mannequin can persuade a sale.

Shirts folded and put out over a table in a store.
Shirts folded and put out over a table in a store. | Source

Make it look good

There are many people who only care about how good they look in the clothes they wear. When they shop they want something that will make a fashion statement and make them feel good. Commonly sacrificing comfort for appearance as long as they know they look good in the outfit is very common.

One of the ways to inform them that they will look good in an outfit is by making it look fabulous on a mannequin. Just be sure to have the outfit in several variations of size so you don't miss a sale.

Take advantage of using mannequins for your fashion business and increase sales profits quickly, you'll soon be wondering why you have taken so long to do it. I guarantee it.

But don't stop there, continue to think outside of the box on other ways to improve your revenue and watch your business skyrocket. Check out the video below to see how Modissa ran a campaign representing the handicap.

Beautiful example of inspirational, unique and well organized marketing in action.


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    • luisj305 profile image

      luisj305 5 years ago from Florida

      Thank you William Beale. Using this strategy will bring that improvement in sales you are looking for.

    • William Beale profile image

      William Beale 5 years ago from Woodbridge

      great information am also trying to improve in sales...