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Website Advertising Methods By Comparison

Updated on January 1, 2013

Many webmasters and bloggers never realize the difficulty in advertising until they are actually looking for visitors. There are many different methods of advertise your website or blog. If you are not careful you will find yourself spending a fortune and spending hours upon hours trying to boost your traffic.

Google website advertising
Google website advertising

Google Adwords and Pay Per Clicks

Pay-per-click programs such as google adwords and Yahoo search marketing can offer a great amount of targeted traffic. If you are not familiar with pay per click advertising, this method allows you to bid on keywords against competitors for link impressions on search engine results. The downside is that pay-per-clicks have become so popular that almost every site on the net is using this service, prices get of hand quickly if you are not careful. Pay-per-click advertising also requires a good deal of research, and keyword knowledge. If you are a new webmaster, I recommend researching this form of advertisement before using.

Affiliate Programs

Creating an affiliate program for your website is one of the best ways to bring targeted visitors to your website. With an affiliate program, advertisers send you traffic through a unique link for a predetermined percentage of the sale. Affiliate programs are one of the best ways for new webmasters to start, because you only pay when you make a sale allowing more precise budgeting until you can more accurately estimate sales. Commission junction, and are two of the best services where you can get an affiliate program started.

Redirect Traffic

Redirect traffic is also one of the best ways for new website owners and bloggers to produce traffic. Using redirect traffic allows you to purchase a certain amount of targeted visitors for a predetermined price. Redirect traffic is produced from miscellaneous banner ads throughout the internet, and expired domains. Redirect traffic is by far the easiest and least expensive webpage advertisments, but is less effective than search engines, and pay per clicks.

Free Advertisements

There are many ways to advertise your website for free, however each one of these methods will requires quite a bit of your time.

  • Website directoriesallow you to post a link to your website for thier viewers to search through. Most websites will receive little traffic from directories, however submitting your links will actually help your website rank higher in search engine results.
  • Social bookmarking allows users to store, organize, search, and manage bookmarks that other visitors can view. Adding your website to social bookmarking sites such as stumbleupon, digg, and facebook can bring good results with a little time.
  • Posting in forums Posting in forums that are closely related to your website, or blog has two benifets. First there are many tips, suggestions, and solutions posted in forums from users that are likely in the same situation as you. Second most forums allow you to put a signature link under each post.Users reading through these forums are already targeted and this also counts as a backlink helping you rank higher in search results.


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    • givesense profile image

      givesense 5 years ago from Singapore

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