What Is Niche Marketing?
Niche marketing is defined as marketing that is directed at a niche segment of a larger market segment. The size of a niche market is typically not very large. As such, the needs of such a market will be much more focused, so that it will be cheaper and easier to target and market to such a market. In addition, a niche market will probably be too small for the bigger and more established players, so that even new players might be able to make it good in such a market.
When niche marketing is talked about online, it is marketing that is primarily concerned with market niches in which the search engine competition is low or weak. Typically, as a niche marketer, you will carry out the following steps to identify and profit from a niche market.
Identify Your Market Niche
You will first do your keyword research to identify the keywords having the most potential and the least competition. Keywords are search engine phrases which a web surfer might type into a search engine to look for a product or a piece of information.
Figure Out How You Will Make Money
Having identified the keywords that you want to target, you will formulate the method by which you want to profit from the traffic from those keywords. Possible ways would include:
- Selling An Affiliate Product.
- Getting paid for the traffic, through pay per click networks like AdSense, or through ad networks by simply display their ads.
- Creating and selling your own product.
Build Your Website
You then build a website or blog to sell your product, or to display the ads for which you are getting paid.
Optimize Your Website For The Search Engines
You use search engine optimization techniques so that the search engines will list your site when somebody types in the keywords that you have targeted.
Once you have done all that, you then start a link building campaign to get other websites and blogs to link to your website. There are many ways of doing this some of which are:
- Submitting your website to the relevant web directories.
- Writing articles for the article directories.
- Commenting in blogs and forums.
- Exchanging links with other webmasters.
Continue building links leading to your site until you are ranked well for your keywords.
There are many ways that you can carry out the steps above but, in a nutshell, that is what is involved in online niche marketing.