ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What Makes A Home Business Successful?

Updated on October 23, 2007

2 things that have added fuel to the fire of home-based business are the rapid pace at which the Internet is spreading on the back of high-speed broadband connectivity, and the easy ability of marketing yourself with audio/visual tools as against simple texts only.

True, you can spend ad dollars to bring in prospects, but that is just half the job done. After they arrive at your website, it becomes incumbent upon you to live up to the promise you made in your ad.

Which means you have to again market yourself - this time more convincingly for otherwise they will leave your site as fast as they had come.

Why is the focus on audio/visual content? There are several reasons for that. Here are some:

  1. A majority of people is averse to read contents because for them that is almost like wasting time. Yet unless they actually go through your content they are unlikely to get a full grasp of what you wanted to tell them. The dilemma is how to make them read the whole content without letting them feel bored.

  2. On the flip side, audio/visual contents are usually far easier to follow and form opinions about. Just as a picture speaks more than a thousand words, audio/visual contents can convey a message you want to transmit easily.

  3. Unlike in the past, major search engines now consider audios and videos too as contents as they do in case of text content. Considering that Google is implementing universal search to include all forms of contents in search results, there is no doubt that relevant and targeted audio/video contents will increasingly attain high visibility.

  4. The cost of producing audio/video contents has come well within the reach of small website owners. For example if you have a video camera you can easily upload a short, well-made video clip to YouTube or Google Video or Vimeo, which in turn you can embed in your webpage.

What however still remains a puzzle is what home business should you be considering to make a head start?

I believe this is where most of us get stuck. Before I started this website on sharing information on search engine marketing I too was hesitant for long. I have seen that even when you know what your home business is likely to be, you are still held back for the fear of unknown or because of plain lethargy.

Let me mention 2 scenarios most of us pass through:

  • Even before we take the first step we look for assurance that our home business will succeed. This seldom happens. Like any business, a home business too has to face ups and downs, and there is no certainty that it will succeed.

    However as you proceed, face obstacles, and commit mistakes you need to keep your eyes and ears open so that you are not averse to learn what went wrong. As long as you do that you're unlikely to face a complete wipeout, and you'll find you're nimble enough to change track when the going gets tough for reasons beyond your control.

    The lesson therefore is you need to be willing to learn as you go along instead of fearing the unknown or just sitting tight and doing nothing.

  • On many occasions we look for immediate results. Once again that seldom happens. True, there are Amazons, Googles, and eBays that are phenomenally successful. But for each of them there have been hundreds of thousands that simply perished after glowing for a while.

    What this means is that the days of quick results are truly over. You'll be struggling like many others from every corner of the globe. But then the opportunity to make it big has also increased dramatically.

What's the lesson? Just stick around and have faith in your ability. Do everything ethical you can to promote your business steadily in place of either dashing through or placidly sitting back. It's more than likely that you'll succeed in your home business.

Best wishes.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)