ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

When Does Marketing Begin?

Updated on May 19, 2016

I am sure somewhere along the line I have addressed this topic. However, I am reminded of it again this weekend. I am in Sydney, Australia at a fitness convention called Filex. My wife and I are embarking on a new project. We discussed our marketing strategy beforehand and are ready to go.

We do not have a booth at the expo, but we are targeting both attendees and booth holders. Before we get into it too far, I have to point out what I believe is the best definition of marketing. You see, most people get confused and lump marketing in with sales. Courses (at least when I was coming up) were always titled marketing and sales. This is the first point of confusion. The second point came when the lecturer made no clear distinction.

Marketing is simply gathering information. It acts as a sorting mechanism so that we do not waste our time. The problem most people have is that in the process of marketing, they feel that they need to "sell" the person on the spot. This stems from a lack mentality. If anyone shows the least bit of interest, they must sell them before they walk away, else we will lose them forever. I keep reminding people that you cannot lose what you never had!

Gathering information is broken down as follows:

Attraction
Gather interest
Gather an agreement
Gather details

Attraction:

Who is your ultimate client? What do they look like, talk like, act like, etc. Define this in detail and start attracting that person in your mind. This will ensure that everyone else stays off your radar.

Gather interest

Use interest creating remarks to allow a prospect to discover that you have what they need. If you are continually talking, you are trying to sell! For example, our mission in this case is to assist personal trainers increase their retention rate. When asked what I do, I say, "I assist personal trainers increase their retention rates, you probably do not have an issue with that, do you?"

If they say "no" , I say, "I didn't think so, do you know of anybody that does?"

If they say "yes" , I will dig a bit deeper and then move onto the agreement.

Agreement

If the person is a viable prospect, I will get an agreement to follow up with them. That sounds like, "would it make sense to sit down for 15 minutes to discuss increasing you retention rate?" You can agree on a time then or agree on a follow up phone call.

Details

This is gathering all the details necessary to make contact. The best is a phone number.

Now! Where does this all begin. When are we marketing? The answer is way too simple.

It is ALL the time!!

What reminded me of this is what happened while at this convention. Our hotel was a ten minute walk from the convention. I was walking to the convention and I noticed a women walking behind me. ( I heard the clicking of heels!) she followed me all the way to the convention. Later in the day, we passed her booth. We made eye contact and we both made the connection of the walk. I said, "are you still following me?!" We had a laugh and it turned to a chat about what we did. We obtained an excellent prospect with another component of her business!

What was more interesting about this was that my wife had dealings with her business previously and had already said to me that they were not a good prospect for us. However, she did not know of the new segment they added to their business! So, without the earlier connection, we would have walked right by their booth.

Where did all this begin?

Attraction : a week before the convention

More attraction : along the walk to the convention

More attraction : eye connection

Marketing begins when you decide to market. First in your mind, then you take action on the opportunities that you attract.

Learn to say hello to everyone. Smile. Make eye contact.

Do not be the dork walking down the street texting and smashing into everybody!

Take note of who is around you. What opportunities exist for you?

Always be marketing! Happy Marketing!

The Marketing Wheel

A tool that I have developed to get started in your marketing efforts is called the marketing wheel.

Here I outline the various methods I have had success with and recommend!

It is available to you via instant download for less than $5! Why? Because I can and I know that if I give it to you for free, you will never use it!

Click here!


Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)