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Difference between Google Adwords and Google Adsense

Updated on August 25, 2012

Google Adwords and Google Adsense

Google Adwords and Google Adsense are two phases of a coin, both of these services are owned by Google, both of these services are used for generating online income from web based resources.

Google Adwords is used to acquire a lead, sale or business proposal by marketing and sales professional. On the other hand Google Adsense is used by webmasters and online content creators for making some money from there contents by displaying relevant ads along with there contents.

The only appearant difference between Adwords and Adsense is that one is risky and can eat whole budget in few hours if it is not handled properly, while other is not risky at all and is a slow income generator.

There are some professional who use both of these services for same site or webpage, one to drive traffic to there under optimized site and another to get some money back from there advertisement costs at Adwords.

Here is how Google describes this difference between Adwords and Adsense.

Need Traffic Try Google Adwords

If you are seriously looking for traffic and have enough money to spend then you must try Google Adwords. It is No.1 PPC (pay per click) program on internet today. It is a bit costlier then other PPC programs but it is far better in

1) Huge Traffic Generation

2) Delivering Quality Traffic with a minimum level of click frauds.

Google Adwords is easy to setup and operate, we can start a campaign in less then 20 minutes. We can drive traffic to a new site within hours of its creation, without using other forms of SEO like domain aging, link building, on page optimization, off page optimization etc. This is a fast and secure system for those who know the tricks of the game and have enough money to spend.

In any case one has learn from several sources before investing in Google Adwords, there a number of books, training material and courses on the subject.

Want to Monetize A Site Try Google Adsense

Google Adsense is the No. 1 choice of small and medium webmasters and writers who continuously add and update contents to there site. Google Adsense is a slow earner but it can do magic for some sites who have enough quality traffic and useful current contents.

There is no investment in using Google Adsense, anyone who have a working website or webpage can apply for it and once he/she is admitted in the program, he can put little codes at various places of his site for showing ads to visitors.

Google Adsense not only helps in generating online income, it also helps in providing relevant contents to a visitors. A visitor finds a number of useful (if he is interested in the subject) offers related to the topic and he can click on them to get more information.

There are instances when a Google Adsense account can get disabled one must learn how to avoid this and follow there terms.

Please add your review on Google Adwords and Adsense page

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    • FindYourSearch profile image


      7 years ago from Las Vegas, NV

      You are quite right in that one has risk while the other doesn't. To sum it up in a sentence, AdSense is for displaying ads on your own sites, while AdWords is for creating your own ads which will show on other people's sites.

    • Entourage_007 profile image


      8 years ago from Santa Barbara, CA

      Very informative, thank you for taking the time to write this article. Very helpful.


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