The trademarks surrounding these two terms are controversial. One story is that the NFL actually endeavored to shut down a church basement showing of the Super Bowl because they said the event violated their trademark.
It also makes it extremely painful from the perspective of someone trying to publicize activities surrounding these sport events. Do you think these terms should be 'protected;' or should they be allowed as general terms for general use?
http://blogs.wsj.com/law/2008/03/28/thi … -watching/
One place. See the comments...
I know what you'll think anyway....least I think I do...
Still, it is a pain in the @ss having to promote a super bowl party when you cannot use the words... Same with March Madness... Up until a few years ago, we used the term in advertising all the time.
I will have to read the some of the case law and get back to you on this. I odn't have an opinion yet.
The case mentioned in your link is March Madness Athletic Ass'n, L.L.C. v. Netfire, Inc., 162 F.Supp.2d 560 (N.D.Tex., 2001). I found the case in Westlaw, and I want to read the judicial opinion and accompanying briefs first. You might even get a hub if I find it to be sufficiently interesting!
For once, I appreciate you.
It is very difficult to write promotion copy surrounding football & basketball events without using certain words. They'd ordered all the posters and other items in advance, and everything had to be redone at the last minute--meanwhile, we sold only 100 tickets for Sunday's event...
Copyright and Tm are strange beasts.
by Stacie L4 years ago
Who else is tired of this annual "March Madness?"..an affliction that's takes over most males for the entire month.You can't have a conversation, go out or even make ask questions about their favorite teams.I...
by Bizz7 years ago
THE tourney starts tomorrow(Thursday)Who ya got?I'm liking West Virginia to oust Kansas in the Finals.
by RedElf5 years ago
Which lucky nominees will win HubNuggets glory this week?Come and support our newer writers! Read some great hubs and vote for your favorites in Friday's contest!Visit the contest hub to vote: March Madness HubNuggets:...
by Kelly Kline Burnett5 years ago
What are your thoughts on Madonna for the half time show for the Super Bowl? Madonnas has promised no nipple (when she was on the Jay Leno Show). What are your expectations?As Madonna ages and she is in tune with her...
by I am DB Cooper5 years ago
The Giants and Patriots will face each other in the Super Bowl for the second time in five years. The Giants were 9-7 during the regular season but seemed to figure things out just in time for the playoffs. The Patriots...
by DJ Funktual9 years ago
Wow, was that great. That catch by Tyree against his helmet is definitely worth watching again. It's amazing that Eli even got it off with two guys on him. Does anyone who's not a Giant agree or...
Copyright © 2017 HubPages Inc. and respective owners.
Other product and company names shown may be trademarks of their respective owners.
HubPages® is a registered Service Mark of HubPages, Inc.
HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.