What analysis tools do you use to evaluate the success of an internet marketing campaign?
You could use Piwik, which is a Open Source Web-Analytics Software (http://hubpages.com/hub/Web-Analytics-w … e-Software) or use Google Web-Analytics.
IMHO it is most important to define what the Success of the Marketing Campaign should be. Thus it could be to have subscribers to your Mailinglist or Buying a product or what ever you define. Set a number for it, which should be reached within a specific period.
It might be that the Success of your Campaign would be a failure for another business. This is based on a different definition of Success.
Hope this helps.
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