characteristic features of business are : 1. Perception: they are able to predict how you will receive their message 2. Precision: they create a "meeting of the minds" .When the finish expressing themselves share the same mental picture. 3. Credibility: they are believable. you trust their information 4. Control:They shape your response, they can make you laugh, cry and change your mind and take action. 5. Congeniality: They maintain friendly, pleasure relations with you regardless whether you agree with them or not.