characteristic features of business are :
1. Perception: they are able to predict how you will receive their message
2. Precision: they create a "meeting of the minds" .When the finish expressing themselves share the same mental picture.
3. Credibility: they are believable. you trust their information
4. Control:They shape your response, they can make you laugh, cry and change your mind and take action.
5. Congeniality: They maintain friendly, pleasure relations with you regardless whether you agree with them or not.
