If you change the name of an organization, do you reissue membership certificates
We issued membership certificates years ago. Now we have changed the name of the organization. It won't effect memberswho join now, but should we reissue membership certificates to our old members reflecting the namechange, or do we leave things as they are?
I think you should reissue certificates but you may want to consider doing a cost benefit analysis first. Reissuing certificates could increase interest both positive and negative from members who may have become 'sleepers'. You could reissue the certificates as part of a marketing campaign. I would also check what your legal obligations are particularly if your members signed a membership agreement, you may find that you are required to let them know of the name change in which case, a new certificate might also be useful for PR. You might just decide to reissue certificates to those members who actively participate in your organisation's services as a thank you for their interest. If member's renew their interest annually, you could wait until their membership is renewed before you decide to give them a new certificate.
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