Do you believe in "The Customer's always right"? Why or Why Not?
I believe the customer should always feel that they are right. It is the job of the consummate salesman/woman to make sure they have understood the customer's NEEDS prior to making a sale, and, in so doing, they can make sure that what they sell a customer is, in fact, what the customer wanted. When this happens, seldom are customers in a position to feel as if they have been wronged, which is, in the end the end, what makes them feel the need to be "right."
There are some occasions where customers are unreasonable, but in my 22+ years in sales and sales management, I have found that most of the time, a pissed off customer is the fault of a lazy or poorly trained sales person.
I say no -- some customers are just a bad fit, and there's nothing a business can do to make them happy. On the same note, there are some people who complain just because they can, or who have personal issues with the people working for the business, or any number of other things that really aren't the business's fault. They also denote the distinct possibility that they're just not the right kind of customer for that business. That said, I have to agree with Shadesbreath that these people are few and far between, and that in almost all cases there's something you can do to make the situation right provided you have made sure to accurately portray yourself to your audience.
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