Long tail SEO: Next hot thing? or is this a bunch of smoke and mirrors of the feathered serpent?
Long tail means niche market and not the the most popular> I don't under this counter -intuitive thinking of driving traffic via a smaller audience.
Search queries are getting longer with the average query around 4-5 words. People are becoming more comfortable using natural language and getting the answers they need.
From a webmasters perspective, long tail terms quite often convert better and require less SEO efforts so it is very much worth spending the time optimising your site and building links to deeper pages.
Size isn't everything apparently.
Running a website means that you have some desirable action that you want others to take on your website - you want them to click a link, buy a product, pay for a service, download an ebook, etc...
The more targeted (longtail, niche, etc...) the keyword, the more responsive the visitors and the more likely they will perform that desired action for you.
In my opinion, the best way is to optimize your website for both, long tail and shorter, more competitive keywords. E. g. when you choose phrase "reliable web hosting services in New York", you can also optimize for "hosting", "web hosting" or "web hosting services".
Long tail traffic is nothing but longer keywords users type in search engines to find your site. Long tail traffic has been there for a long time. The advantage of long tail keywords is that you can rank for them quite easily, compared to the shorter ones. However, these keywords don't make up the numbers to fetch you good enough traffic. You need to rank for a large no. of such long tail keywords to see any significant traffic.
by Daniel Mollat3 weeks ago
I've been reading about the use of long tail and medium tail keywords. Can someone please give me an explanation of these terms? What are examples of long tail and medium tail keywords? Is there such a thing as a...
by Ann Smith9 years ago
I have gotten the understanding that long-tail keywords are those that are still searched, but less searched, than the really common ones on a topic. I have been using the Google AdWords tool to try to figure out...
by kirstenblog8 years ago
I was looking at my google analytic stuff for a hub that is a top performer for getting traffic. One keyword was one of those long tail ones, and had nothing to do with this hub! What does a torn ligament have to do...
by Susannah Birch7 years ago
I know what keywords are, yes. And I have a vague notion about long tail keywords.Basically the non-regular things people type into search engines such as 'How to change the oil in my blue v6 sedan' as opposed to 'Oil...
by Charlu5 years ago
Does your pet have a long tail and do they ever smack you or break things with it?
by Person of Interest23 months ago
...traffic falls off cliff. No good deed goes unpunished.This concludes my rant for the day.
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