How can cell phone companies justify a more than 200% increase in the cost for data on smart phones?
Verizon for example went from 29.99 unlimited data for new users to 100.00 for 12 GB with overage charges for going over the monthly limit.
Supply and Demand. The number of consumers using smart phones is increasing by the day. This means 2 things.
1. Increased usage. If you give everyone unlimited data, you need to worry about what your servers can handle. By limiting data, you discourage overuse.
2. Usability. Nobody wants to spend hundreds of dollars on a new smart phone and not be able to use all of it's features. Cell providers know this, and know that people will spend the extra money to get the most out of their phones.
It sucks, and will surely outrage lots of people, but Verizon probably feels that more people will just accept it rather than going to another company.
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