The variations of books is enormous and depends on what do you want to do. In my humble opinion Warriors Forum is a good place where you could find books on all niches covered.Furthermore,you can get reviews from the members regarding a particular book.
I hope it helps.
Here are a few that I have read that I can recommend:
1. Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah
2. The New Rules of Marketing & PR by David Meerman Scott
3. eMarketing Strategies for the Complex Sale by Ardath Albee
social media marketing 1 hour per day, dave chaffey and tapscott have also written several useful books on internet marketing. New rules of pr and marketing by david meerman scott.
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