How important is domain name and URL in terms of getting traffic to your website

Jump to Last Post 1-4 of 4 discussions (5 posts)
  1. NateB11 profile image92
    NateB11posted 6 years ago

    How important is domain name and URL in terms of getting traffic to your website?

    And how do you go about choosing a name? Keywords? Also, what's the difference between using a .com, .org, .net, .us, etc.? Are one of those in particular better to use?

  2. purnimamoh1982 profile image77
    purnimamoh1982posted 6 years ago

    choosing a domain name with a particular keyword certainly make a different in terms of its search engine optimisation and driving targeted traffic. However, it should also have certain other parameters. Keywords in domain names do matter when you are playing short run. But in long run, what is done in the site itself matters more. As far as key words are concerned, they have a short life and are quite seasonal in nature. You may not find a key word that may always work for you for all times to come. Thus quality content is what drives traffic in the long run. Have a domain name that is more search engine friendly. Having very long domain names in order to have the key word incorporated may not be a very good idea. Take the example of google, one of the most searched key word. When google was started, what it would have meant for others? probably nothing. But now it means a lot. It is synonymous to searching. On the other hand, suppose the most searched keyword for the year 2012 is "recession". And one gets a domain called recession.com. Firstly, you may have to add some other things to it as it is very likely that such a domain already exists. So you may have something like recessionxxxxx.com. It may get a huge traffic as long as the keyword is really searched by many. After that, it would calm down and after years, very few people may be searching for the terms and your traffic would decline. So, in the longer run, it is the contents that matter ad not the specific domain name.
    Secondly, if you are targeting specific locations, different extensions like .us, .net etc may matter. Otherwise, .com, .org and .net would be the most appropriate things to go for.

    1. NateB11 profile image92
      NateB11posted 6 years agoin reply to this

      Thank you for that very detailed answer. And it makes sense. Content is the factor because of changing keywords in the search engines. Totally makes sense. Good information.

  3. KevinTimothy profile image81
    KevinTimothyposted 6 years ago

    This is extremely important. One side will argue that you should choose short domains that are catchy and easy to remember. The other side with argue that it is best to used relevant keywords in the URL/domain. Now if you manage to satisfy both then, dude, you're in luck...grab it!

    Me personally will go for the hot searchable keyword in the domain for the simple fact that search engine traffic is the best. I believe that more traffic will go to the website that way than people actually typing in your short (and catchy) domain.

  4. profile image52
    venedictposted 5 years ago

    A Domain name is a string of words that identifies a website.We should be very careful with the naming conventions
    * The domain name is very important for any business and it should be easy to remember without much punctuations.
    * It should be unique and related to business.
    * It should be short and catchy.
    * If it is of universal accepted TLD's like .com,.biz,.info
    In choosing the registrar also one should be very careful.The registrar should be reliable and provide services at affordable cost.I chose http://www.9cubehosting.com/cheap_domains/ since the cost is low when I get the domain registration and hosting as a package from them.
    A .com is used for any kind of website and represents to the whole world.It is not region specific.
    A .org represents organizations and used for schools,communities generally.
    A .net represents network and used for those involved in networking technologies, such as Internet service providers.
    A .us represents the US country and is region specific and mostly used by companies that represent U.S.

 
working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)