In Google Keyword Tool, what do broad match, exact match, and phrase match really mean?
This has bugged me for some time now: what do 'broad match', 'exact match', and 'phrase match' actually mean in the Google Keyword Tool?
I understand the concept, and I have read on many different sites what they are used for. But when I search 'xbox one' using the tool, there are 201,000 global searches when broad match is selected, and only 170 when I selected exact match. No matter what criteria exact match uses, that figure has to be incorrect. Is this an error?
Say we search "Blue Flowers". Here's searches that each one could find. From my understanding.
Broad - Blue and red flowers, Blue striped flowers, blue and grey flowers... etc
Exact - People searching "Blue flowers" exactly
Phrase - How do I make blue flowers, how do I press blue flowers, where can I buy blue flowers
Wrylilt is absolutely correct.
In addition, the search volume figures shown in the tool are averaged out over 12 months (they're not "real time") so the numbers for trending/new phrases will not be accurate.
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