The bulletin of the better business bureau exists
Monitoring advertising was one of the first marketplace issues that the bureau system tackled when bureaus first began to form in the early 1900's.
In fact, the issue of truthfulness in advertising served as the very spark which started the better business bureau;
Since then, standards of advertising in the U.S. have seen a huge swing toward accurate and reasonable advertising practices.
Businesses are not always truthful in their advertising.
Each weekday, the bureau reviews the newspapers in the Washington area.
They look for ads that do not meet the bureau's standard for honest advertising.
If they find something that may be misleading they contact the advertiser.
We must all stay alert to the possibility of being cheated;
I'm glad the better business bureau works in favor of truthfulness in advertising,
Someone needs to uphold standards of truthfulness & honesty.
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