Can't Call Southwest a Discount Airline These Days
Southwest Airlines Co. (NYSE: LUV - News), the king of low fares, is feeling its crown slip.
High fuel prices, the end of lucrative fuel hedges and a changing route network have led Southwest to push its prices up dramatically, faster than many other airlines. With last-minute fares of more than $1,000 round-trip in long-haul markets, some nonrefundable fares over $900 and average prices in some markets higher than competitors, it's hard to call Southwest a "discount" carrier anymore.
Southwest's average ticket price has jumped 39% in the past five years, while the average ticket price for domestic trips for the industry was up 10%, according to the Department of Transportation.
http://finance.yahoo.com/banking-budget … rlines-wsj
i dunno,they always have the lowest fares for the destinations I fly to..anyone have some thoughts...
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