I am interested in the area of Joint Ventures To Add To Your Affiliate Campaigns, so I thought I'd write my own research notes here for anyone who may find this useful....
Joint ventures are where two joint venture partners join together for a common goal, usually to promote a product and combine campaigns and resources to produce better results for both parties concerned, for best results one may well have more marketing clout than the other so one can leverage the others bigger list and advertising budgets.
Because you both will be JV partners you will have made an agreement to split the revenue 50/50 so that all sales will be split equally and fairly and the benfits are massive especially for the starter who simply provides the product and then JV's with a well known marketer who will expose their list subscribers to you and will in turn build your list too.
JV partners can bring you more business faster and accelerate your success online faster too, you can find JV partners in many places online or offline, on the internet there is Clickbank which is the digital marketplace for affiliate sales, also Commission Junction which has it's share of actual brick and mortar businesses that also have their own affiliate programs, testimonials are a great way of finding JV associates as they always provide their website url's and email quite often to contact them.
Also in the search engines you can find many JV partners for specific niche market affiliate programs by selecting the type of niche market and the words affiliate program and place them in quotes to find exact matches to your enquiries.
When you approach your potential JV partners it's best to remeber a few simple rules to follow,
When you first contact them you can compliment them on their site or product or even buy their product to recommend it personally and provide them with a valuable testimonial, always try to be professional in your approach as you are trying to gain a valuable JV partner who will be doing you a favour and of course you will be helping them out too, so you could offer to help them out with something you may have noticed about their site or something to do with their online business which you could really help them with, potentially good and professional joint venture partners will remember that you was really helpful and may offer to help you should you need it in the future, it's all about forming relationships online.
By far the most important aspect of joint venture partnerships is you have to have a product worth joint venturing with ask yourself a couple of important questions first before contacting potential JV's:-
1. Do you or are you able to provide a higher or competitive commission rate?, people need to be clear on exactly how much they are going to earn so they can begin promoting straight away.
2. Does your sales copy really stand up to the competition?
meaning does it make you and others want to buy your product, rubbish sales copy won't instill any confidence in your customers and potential JV partner.
3. Is your product a high quality product or the best you can come up with?
Does your product answer potential customers problems? and is your product in demand for the information it contains?
These are all valid questions and should have already been thoroughly researched beforehand anyway.
Joint Ventures are the top marketing strategies to bring in more business and opportunities of growth for you and the other partner, so just really go for it!
Thanks for your information. I'm just making a decision as to whether this makes sense for my small business and this will help
This is a really good article about Joint Ventures waynet! You have brought out the most important aspects of a successful JV.
Is this article based on your own experiences? Have you had success with JV deals?
Yes I've had the best results from JV partnering than any other method of generating traffic and business, the second to that is article marketing, but that is more long term than short term based.
But the benefits of JV partners is to consistently find new and quality partners all the time, to seek them out regularly to bring in new visitors and potential customers.
Joint ventures can also be risky so planning the goals and objectives accordingly is very crucial. Great post by the way.
good information. if you really want to leverage your marketing efforts then joint ventures are the way to go
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