hances are good that at some point in your life you ran a search on an online search engine and instead of one hit you received pages and pages of possible hits. Have you ever wondered if the order the websites appear on search was just a random grouping or if they had been placed in a specific order that just appeared disorderly to you? The answer is that there is a very elaborate system used to determine where a website appears during an internet search. The process is something called search engine optimization.
Search engine optimization is the science and art of making web pages attractive to search engines.
Next time you run an internet search look at the bottom of the page. Chances are good that there will be a list of page numbers (normally written in blue) for you to click if you can't find exactly what you are looking for on the first page. If you actually look farther then the second page you will part of a minority. Studies and research have shown that the average internet user does not look farther then the second page of potential hits. As you can imagine it's very important to websites to be listed on the first two pages.
Webmasters use a variety of techniques to improve their search engine ranking.
The first thing most webmasters (or website designers) do is check their meta tags. Meta tags are special HTML tags that provide information about a web page. Search engines can easily read Meta tags but they are written with special type of text that is invisible to internet users. Search engines rely on meta tags to accurately index the web sites. Although meta tags are a critical step in search engine optimization they alone are not enough to have a web site receive top ranking.
Search engines rely on a little device called a web crawler to locate and then catalog websites. Web crawlers are computer programs that browse the World Wide Web in a methodical, automated manner. Web crawlers are also sometimes called automatic indexers, web spiders, bots, web robots, and/or worms. Web crawlers locate and go to a website and "crawl" all over it, reading the algorithms and storing the data. Once they have collected all the information from the website they bring it back to the search engine where it is indexed. In addition to collecting information about a web site some search engines use web crawlers to harvest e-mail addresses and for maintenance tasks. Each search engine has their own individual web crawlers and each search engine has variations on how they gather information.
Most webmasters feel that proper use and placement of keywords helps catch the attention of web crawlers and improve their websites ranking. Most webmaster like to design their websites for ultimate search engine optimization immediately but there aren't any rules that say you can't go back to your website at any time and make improvements that will make it more attractive to search engines.
by Marie Flint2 months ago
I came across this piece of advice in the first part of the Learning Center:"Write to educate your readers on your topic: create content on subjects that you are an expert; don't create content for search engines,...
by nagarasapandi4 years ago
I think SEO is the important role for our blog and website. I just want to know, How to do my SEO for my website and I need to get some tips and tricks to improve my traffic through Search Engine Optimization.
by Peter Hoggan7 years ago
Why is it when people are challenged about the facts or supposed facts they publish in there hubs they simply remove the challenging comment. When someone publishes something that could damage the livelihood of the...
by LucidDreams3 months ago
They are just driving home the point that user experience and quality is point one!http://www.eddale.co/google/beware-google-bearing-gifts
by Damanee3 years ago
Does search engine optimization really help you to earn more income?
by Gary Anderson21 months ago
But I am wondering why there seems to be competition in the real google world and no competition showing for it in the external keyword tool world?
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