JCPenney June Book Features Gay Dads
Posted: 05/30/2012 3:28 pm
JCPenney has put out another gorgeous ad featuring a same-sex couple, this time two dads and their two kids in honor of Father's Day. It seems pretty clear that One Million Moms had less than no effect on JCPenney. (Other than perhaps inspiring JCP to keep moving forward seeing how desperately ads like this are needed.)
Visibility has long been a problem in the gay community. It's much easier to hate a group when you don't know any individuals in it. So being out is vital. But it can also be the road to being a victim of a hate crime from nasty whispers to violent attacks.
http://www.huffingtonpost.com/jenny-blo … 56680.html
Is this going too far? Are they trying to capture a new market?
Is what going too far? Showing a family seems normal to me for Father's Day.
What's to prove? Families like this exist and are customers.
It only makes me want to shop there more. Good job, Penney's.
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