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Updated on December 12, 2013

The Ultimate Promotional Item

A lanyard is a great promotional item.

They are inexpensive, easy to handle and everybody can use one. However what makes them the perfect promotional giveaway is the fact that you can design one to your exact specifications.

Customized Lanyards

Customized lanyards are one way that a small company can get big advertizing results on a very small budget. Advertizing is all about getting your name seen by as many people as possible. You want people to see your name over and over until it is ingrained in their memory. A customized lanyard can help you to do this.

A simple way to have your name seen is to give all of your staff lanyards that have the company name imprinted on them They can wear these while they are working. This may seem silly but every time a customer sees one of your staff they are also seeing the name of your company in print. Advertizing is all about constant reinforcement.

You can also hand out customized lanyards to your valued clients. Due to the fact that lanyards are a practical item most people will use them. If you are planning to do this you want to make certain that when you order your lanyards you get them made with a practical attachment. Try to select one that you think will be of the most use to your clientele. If the majority of your customers have to wear ID to work you might think about the bull clip. If you are catering to a very general cross section of people a key ring would probably be more appropriate.

When you are handing these out you should try to do it at a time when you will not be competing with other companies who are doing the same thing. IE the trade fair may not be the best place for giveaways because chances are there will be half a dozen places doing the same thing. Try to select a time and a place where your item will be the focus.

You might consider something as different as a church social of a local sports tournament. If possible get together with the people who are organizing the event and work together to find a way that you can give your lanyard out and assist their efforts at the same time.

One idea is if you know that there is going to be a local boxing tournament you could ask the organizer if you could hand out your customized company lanyards at the check in desk (registration desk). To make this idea more appealing to the organizers you could suggest that by providing all the competitors with badge lanyards would aid their security efforts. You might want to suggest that the lanyard could have a pouch attachment that was filled with information about local tourist places.

If you do want to distribute your lanyards at a trade show or conference you might want to team up with another company. If the booth next to you is selling fishing equipment you might suggest offering the guests a lanyard with a fishing lure inside. You can apply this simple principal with almost any other kind of business. The idea is to get the customers to take and wear your lanyard rather than some other company.

As a small business you need to find creative ways to promote and advertize. Customized lanyards can help you get the most out of every advertizing dollar that you spend.

Satin Lanyards

Throughout history satin has been heralded as one of the most luxurious fabrics in the world. Its soft, smooth feel and delicate texture has been coveted by the rich and powerful for centuries. Thanks to modern innovations satin has become more affordable than ever.

Satin is actually created from silk. Silk is a fiber which is harvested from the cocoon of the mulberry silkworm. Once the fiber is collected it is spun into yarn which can then be woven into cloth. Silk can be kept in a pure form or it can be combined with other yarns. Silk that is blended with cotton is a type of sateen.

Silk can be collected from a few other insects but the quality of the fiber is not as good and the production has been much smaller. People who gather the silk have found it very hard to control and cultivate cocoon production of other insect species.

One of the choices you will be asked to make when you are designing a lanyard is the type of material that you would like. If you really want to make an impact you should consider choosing satin.

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    • TransplantedSoul profile image

      TransplantedSoul 5 years ago

      Lanyards are good because they can actually be used instead of just tossed aside.