ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel


Updated on December 12, 2013

The Ultimate Promotional Item

A lanyard is a great promotional item.

They are inexpensive, easy to handle and everybody can use one. However what makes them the perfect promotional giveaway is the fact that you can design one to your exact specifications.

Customized Lanyards

Customized lanyards are one way that a small company can get big advertizing results on a very small budget. Advertizing is all about getting your name seen by as many people as possible. You want people to see your name over and over until it is ingrained in their memory. A customized lanyard can help you to do this.

A simple way to have your name seen is to give all of your staff lanyards that have the company name imprinted on them They can wear these while they are working. This may seem silly but every time a customer sees one of your staff they are also seeing the name of your company in print. Advertizing is all about constant reinforcement.

You can also hand out customized lanyards to your valued clients. Due to the fact that lanyards are a practical item most people will use them. If you are planning to do this you want to make certain that when you order your lanyards you get them made with a practical attachment. Try to select one that you think will be of the most use to your clientele. If the majority of your customers have to wear ID to work you might think about the bull clip. If you are catering to a very general cross section of people a key ring would probably be more appropriate.

When you are handing these out you should try to do it at a time when you will not be competing with other companies who are doing the same thing. IE the trade fair may not be the best place for giveaways because chances are there will be half a dozen places doing the same thing. Try to select a time and a place where your item will be the focus.

You might consider something as different as a church social of a local sports tournament. If possible get together with the people who are organizing the event and work together to find a way that you can give your lanyard out and assist their efforts at the same time.

One idea is if you know that there is going to be a local boxing tournament you could ask the organizer if you could hand out your customized company lanyards at the check in desk (registration desk). To make this idea more appealing to the organizers you could suggest that by providing all the competitors with badge lanyards would aid their security efforts. You might want to suggest that the lanyard could have a pouch attachment that was filled with information about local tourist places.

If you do want to distribute your lanyards at a trade show or conference you might want to team up with another company. If the booth next to you is selling fishing equipment you might suggest offering the guests a lanyard with a fishing lure inside. You can apply this simple principal with almost any other kind of business. The idea is to get the customers to take and wear your lanyard rather than some other company.

As a small business you need to find creative ways to promote and advertize. Customized lanyards can help you get the most out of every advertizing dollar that you spend.

Satin Lanyards

Throughout history satin has been heralded as one of the most luxurious fabrics in the world. Its soft, smooth feel and delicate texture has been coveted by the rich and powerful for centuries. Thanks to modern innovations satin has become more affordable than ever.

Satin is actually created from silk. Silk is a fiber which is harvested from the cocoon of the mulberry silkworm. Once the fiber is collected it is spun into yarn which can then be woven into cloth. Silk can be kept in a pure form or it can be combined with other yarns. Silk that is blended with cotton is a type of sateen.

Silk can be collected from a few other insects but the quality of the fiber is not as good and the production has been much smaller. People who gather the silk have found it very hard to control and cultivate cocoon production of other insect species.

One of the choices you will be asked to make when you are designing a lanyard is the type of material that you would like. If you really want to make an impact you should consider choosing satin.

Share your thoughts and views

    0 of 8192 characters used
    Post Comment
    • TransplantedSoul profile image


      6 years ago

      Lanyards are good because they can actually be used instead of just tossed aside.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)