How to Become a Social Media Influencer?
Social media has become a source of good passive income for many individuals. These talented individuals have given birth to a new industry. These people are known as social media influencer or simply an influencer.
Now-a-days, everyone is talking about this topic. And many talented people are joining social media to become an influencer. Since it is a growing marketing tactic, many brands are approaching these influencers to promote their brands online. It has become a lucrative idea for many youngsters.
If you are thinking of becoming a social media influencer then this article will guide you as to how you can start your journey. It is a process and everything depends upon how much efforts you’re ready to put on. So, let’s first understand the definition of an influencer.
Definition Of Social Media Influencer
To understand the meaning of social media influencer let’s first understand what we mean by an influencer. An influencer is any known person who can influence the decision of his audience by his idea, position, knowledge, authority or relationship with them.
So, when these influencers use social media platforms like Facebook, Instagram, YouTube, Twitter, Tik Tok, Blog or any other social media platforms they are known as a social media influencer. Now, let’s see the actual process of becoming an influencer.
Select Your Niche And Platform
Before you start your journey as an influencer first step is to identify your particular niche. To identify your niche you have to see whether you’re are passionate about it or not, how good is your knowledge about that niche. If you are an expert in that niche then the process of creating daily content will be relatively easy.
After you are clear about your niche then you have to select one or two social media platforms. You have to start with the business account as they will provide more data and options. Then you need to create an informative and interesting profile, as this will be the first touchpoint for your audience.
Create Relevant Post On Daily Or Weekly Basis
Now after the basic nitty-gritty, comes the most crucial part. You need to create a relevant post on a daily or weekly basis. If you can create a daily content then that will be better. Your audience will be going to love those post as they are already interested in that niche.
You daily content should be a mix of different taste but it shouldn’t be different from your core idea of the niche. Also, to create a relevant post you can check free analytics provided by these social media platforms. You should post up to three updates daily as putting too many contents will harm your audience.
Different social media have different strategies regarding the frequencies of the post. For example, in the case of Instagram, you can post content daily or once a week. Whereas if you want to become an influencer in Twitter then you need to do a higher number of post on a daily basis.
Interact With Your Audience On Daily Basis
Once you start posting relevant contents regularly then over time you will start getting many likes and comments. Niche audience will start following you and they will look forward to your updates.
And since you want to become an influencer it will be a good practice that you start engaging with your audience. This is the most important factor to become an influencer. You should make them feel important and give relevant answers. And you should always remember the audience is following you because they consider you as an expert.
Another good practice will be to start asking question, playing games, giving some surprise gifts etc. Asking question will give your audience a chance to clear their doubts related to niche. So, keep them engage.
Collaborate With Brands
Whatever steps we have been taking till now is to reach this stage. This is where you can start making real money. Let me share the fact if you want to call yourself an influencer on Instagram.
As per data, the required number of followers vary from brand to brand but most brands believe if you have at least 5000 followers then they can consider you as an Instagram influencer. But as a Digital Marketer, I would suggest you should have at least 10,000 followers.
Now the question arises - how you can reach out to the brands or how brands can reach out to you? For this first step is to start highlighting word influencer in all your social media profiles. For example, in your bio, you can write - an Instagram influencer, share your contact details etc.
Next, you can directly reach out to brands by visiting their websites or by leaving a message on their social media account. So, they can check your profile and make a decision. Another best method is to use many influencer marketing platforms where brands and influencer can collaborate. CreatorIQ, Upfluence, AspireIQ, Advowire etc. are some of the examples of influencer marketing platforms, especially for an Instagram influencer.
Example of An Instagram Travel Influencer
How much an influencer can earn is entirely depends upon the deal between the influencer and brand. Let me share one example of high-end earning travel influencer name Jack Morris.
Jack Morris charge $3000 for one sponsorship post in his travel niche-related Instagram account. If you want to check his Instagram profile - search for do you travel. Remember I have shared information about Jack Morris but it doesn’t mean every influencer will be earning that much. He is one of the top travel influencer in his domain. When you start your journey you could be earning $100 or above. But ultimately it all depends upon the deal.
To become an influencer you need to showcase your talent through content creation and gaining followers. It has been advised that you should select such a niche which can become profitable. And many brands while selecting an influencer do check the engagement rate of the audience.
Before I end this article, let me say you have been an influencer from your childhood. You have been influencing your parents while purchasing many household gadgets. Only thing is you have to apply that concept in influencing audience through social media.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Vikram Brahma