How To Use Infographics To Increase Your Traffic (Including Exact Steps To Take)
I’m sure by now you have come across an infographic as you surf online. Some are very interesting (let’s not call them crappy) while some are perfect serving every function of visual marketing.
Here are three facts proving why infographics are so important;
- Infographics have a 30 times higher chance of being viewed as opposed to pure text.
- Google records 165,000 searches per month for the term infographic.
- This one you probably know; People remember 80% of what they see and 20% of what they read.
More reasons why you should consider them is that the big shots in SEO are using them. For example Brian Dean of backlinko.com is has incorporated them into their marketing strategy.
Another baller using it is Neil Patel.
What is covered in this article includes;
a) The 7 components of a knock out infographic.
b) How to do email outreach to promote your infographic.
c) Technicalities of designing and distributing an infographic.
The 7 components of a knock out infographic.
Here are a few questions to act as a guideline
- Is it about the audience or about you? Should be definitely about your audience, there is nothing worse than a self-indulgent storyline.
- Does it convey the big picture or whatever information you trying to pass? By providing useful information you establish yourself as an authority. Note; useful information does not include spammy talk about your services or goods. Worse not affiliate products.
- Are the graphs, text and the images connected? Connecting the components of your infographics allows your audience to visualize the information. More clearly it helps them create a movie in their heads.
- Is the infographic touching on the audience problems? Weaknesses? Fears? Pain points? Better yet is it solving these issues?
Simplicity is the best strategy when it comes to the story line. Too many ideas confuse the audience and we don’t want that. Do we?
- Should be visually attractive-that’s the whole point otherwise if it’s more text and not so appealing it should probably be published as an article. You get my point….
- Should be absorbable-sometimes infographics can get too long, so long they’re indigestible.im sure you can all attest to this. But you can get away with long infographics if you divide them into small portions.
- Should have some sort of due order-meaning the color schemes should rhyme, the images should be standardized with the text and the tittle. This way you ensure the information you are trying to convey POPS.
The most powerful is infographics are the most simple. The strategy here is consistency!
- The image/graphics/visual elements should be of a single style.
- The color scheme should really rhyme.im repeating this point because color cannot be underestimated. Color will be the first thing your audience notice and if it’s off they will be totally put off. You do not want that.
- Pay attention the font-you can definitely use different fonts but don’t go overboard.
- A little white space doesn’t hurt. There is no need to fill every inch of the infographic. The eyes also need breathing space.
These are the things you should pay attention to;
- Pininterest optimization.-initially the width of pininterest images was 600 pixels but it changed to 735 pixels meaning if your image is bigger than this. You’ll be forced to modify your image.
- Size of the infographic-no one likes large sized file, so it’s best to compress before you publish. You can do it manually or do it online. Here is the site I use.
- What is the ideal height of an infographic? Some people recommend 8000 pixels but I think that’s too long. I'd rather stick to 5000 pixels rule. This is because if an infographic is that long it increases the size of the file as well reducing the sharebility.
As much as the infographics is data driven. The statistics should be;
- Up to date -you don’t want to give people obsolete data because it doesn’t help them.
- Reliable-the references should be factual. There is no way around this one.
- Helpful-the data should make your case, inform the audience, should address the problems, challenges of the audience.
Here are some of the sites where you can find factual data to use;
- The us national library of medicine
- Business case studies
- Marketingprofs library
- Hubspot statistics
- Decision analyst
Another way to acquire stats is through google. Search” your keyword + stats”
This is definitely the most important element. If your infographic has to go viral, it has to be shared massively.
- Social media will be your friend here. Facebook, twitter, pininterest, LinkedIn, slideshare. The secret to these sites is a short captivating caption. Something that will make the users want to click on it, read and share on it.
- Post it on your website and don’t forget to make the embed code easily available.
- Making use of the WordPress social sharing plugin like Digg Digg is in your best interest.
- You can also install the lightbox plus plugin.It makes it easy for people to view the larger version of your infographic creating excitement to share.
How to do email outreach to promote your infographic.
Email outreach will help to get to the authorities in you niche.
Here are the exact steps to follow;
- Go to delicious.com(you might need to register)
- Then search for sites in your niche that are most bookmarked. Go the sites and look for the “contact” page.
Alternatively you can go to google find the contact pages of the highest ranked sites for your target keyword.
When you find the contact page, you’ll need to pitch.
When pitching the script should be;
- Personalized-include their name and their site’s name.
- Short less than 90 words.
- Soft sell-you only ask them to see the infographic.
Here is an example.
You get the idea.
If they reply to your email. Here is a sample reply
If they get back to you saying “sure” you get back to them with a small introduction 200-300 word introduction customized for their site. You might also need to include the embed code.
This is very much related to stats. Basically it’s just listing your refernces.it can including linking to the authority sites or giving credit to influential persons in your niche you quoted.
Technicalities of designing and distributing an infographic.
I. Designing your infographic
You can personally design it or get it done professionally.
If your budget isn’t so stretched. You can Visit dribble.com, (Its costly but worth it.nothing good comes cheap)
However if you’re short on funds you can check out fiverr.com or any other freelance site you use and select a designer.
One Factor to consider when selecting an infographic is; Does the designer’s style speak to your brand? most of them have demos which you can look at.
If you want to design yourself, there are several sites that allow you to do that.
- You can use tools such as canva.
II. Distributing the infographic.
Again you can distribute it yourself or you can hire someone else to do it.
You can look at different gigs on fiverr.com for just five bucks.
To Submit your infographic yourself you can check out lists of infographic directories .Don’t know how to? Go to YouTube, you'll definitely find videos that will be of help.
The ultimate method to increase traffic using infographics can be summarized using a simple equation.
Great infographic + targeted outreach/promotion = Increased traffic + Added value
Everyone wins with this strategy; Your audience get valuable information and you get your traffic.
Now,its your turn.(yes,you! ) .leave a comment below or a question or anything you want to say.