- Business and Employment
How To Make The Most From Adwords
Getting The Most Bang For Your Buck With Google Adwords
If you are just starting out working with Adwords then it is important to know that you will be in competition with other people who have been using Adwords as a way of directing more traffic to their website for a long time.
Of course they are going to be more experienced with Adwords than you are but this may not be your only downfall some of these people may even have a bigger budget than you will.
Let's Get Creative With Your Adwords Advertisements
Knowing How To Format Your Ad And When To Increase The Spend Amount Can Have A Huge Impact On Your Bottom Line.
Therefore, you will have to be more creative when it comes to using Adwords for your business.
When you are deciding on how you are going to use Adwords you want to be very aware of your options and opportunities. Many business owners make mistakes that are very basic and can be corrected by paying a little more attention to detail.
These little mistakes can be very costly to your business and your profits.
One of the things you want to do is to determine the layout of your ad and how you want it to represent your business.
Then you will want to decide on what you want to be included in the ad.
What facts about your business do you want to be included?
Do you want any catch phrases included in the ad?
What message are you trying to convey to your reader?
Why should they click on your ad?
All of these questions should be asked before you begin creating your Adword advertisement.
Once you have decided on the content and design of the ad the next thing you want to do is to determine your expenses. You can do this by first setting a daily budget. This budget should be your minimum profit margin.
It shouldn't be increased until you make some kind of profit from the advertisement such as a sale.
Therefore, if you are selling $200 a day then set your daily budget at $200 and as your sales increase then you can increase your daily budget. Using this method will help you to make sure you are not overspending on your marketing and creating a deficit in your overall budget.
Now that you have a budget and an idea of what you would like to be included in your advertisement, you can now do some research on the words you would like to invest in.
After you have come up with a list of words that are similar to your type of business or reason for advertising, you should then choose the ones that will be most beneficial for your budget and business.
Google Adwords has an online tool that can help you with conducting a keyword search for words and phrases that are pertinent to your business.
When it comes to Adword advertising you want to be sure you do your research on both the type of ad you want as well as the Adwords you want to use. The proper preparation will ensure that you get the most for your money. It can also help you to stretch your advertising budget farther than you'd expect leaving even more money to put towards marketing and advertising.
Using The Right Keywords Can Make All The Difference
A common sense guide to selecting the right keywords for your ad campaign
Google AdWords is a great option to advertise your business. It very efficiently puts you in contact with the billions of users who use Google daily for their queries.
But even in this easy to use system there are certain elements that you need to think out first before making Google AdWords the courier to take your business to the next level.
In this article we'll tell you easy steps that you should follow to make the most of your Google Ads and marketing your business.
Get The Right Keywords
AdWords is all about keywords. Users query Google using keywords and getting the most relevant and most frequented keywords is the key to using AdWords to the fullest.
What do you need to do to get this keyword list?
Just write down the most common and relevant keywords to your business.
There is also a keyword generator by Google which gives you keyword ideas.
Think from the customer's view.
Say you own a store that sells laptop computers. What might a user search for, if he is interested in laptops? Think out as many keywords as possible: laptop computers, notebook computers, buy computer, computers for sale, best laptops, etc.
Now that you have this list; check the hits Google gets for each keyword. There are many keyword tools online that let you do that.
Adwords Bidding Strategies To Dominate Your Competitors
Four easy to follow strategies to help you get the edge over your competitors
One of the most important parts of using your Google AdWords account effectively is to bid right for the slots.
After setting up your Google AdWords account you have to bid for the spot your ad goes in. There are the number one spots which show up before any other ad for that keyword search.
Obviously they can cost a lot. You can select what other ads your ad goes next to, the frequency and so on.
There are a lot of different techniques for effectively bidding for your ads. We'll be discussing some of those here.
Each has its pros and cons. What really matters is for you to find the one which does the trick for you.
No Points for Second Comers Strategy
In here you bid high. You bid for the top spot. Perfect for you if you believe that your interests are best served if your ad is the first thing that the user sees. The pros for this strategy are that getting the top spot sure helps.
You will be getting the maximum audience and attracting them to your webpage won't be a problem if the title line and content of your article is well - written. The cons though are that it can be fairly expensive. You might have to bid very high.
Sometimes bids for popular keywords go as high a 50 dollars per click. You would have to decide if selling your product is worth that much to you and does that high a bid give you the proper returns for your investment? If it is then this is the way to go.
Keep Low and Safe Strategy
Got a low budget and a whole lot of keywords? This is the one for you. If you have a lot of keywords then possibly most of them would have a very low minimum bidding price as they won't be the most popular ones. This would allow you to gain a good control over a lot of keywords for a relatively low price.
Eat Off the Weaker Competitor Strategy
Another good option is to bid for a spot which positions you next to a weaker competition. Suppose you are selling iPhones for $105 and there is an ad in Google AdWords which says that they do the same for $150.00.
You might want to position your article there, right next to your competitor's ad as this would make your ad and offer even better. This is specially a viable option if you do not have the funds to go for the top spot but really want the customer to be attracted to your ad.
The Safe Strategy
This is basically a hands-off strategy. You work out what money you are willing to pay for each visit to your site as a percentage of your profits and then bid accordingly. Don't care about what others are bidding and so on. This is best if you don't intend to closely monitor your Google AdWords account.
How Make Your Google Ad Say It All
One of the most important features to find success with Google AdWords is your ad itself.
Yes I am talking about that little yellow box and those two to three lines that you write for it.
That is where all the difference is made. No matter how good your product or how good your offer unless and until you don't capture the customer's attention in those few micro-seconds that his eyes glance over your ad don't expect any big rewards from Google AdWords.
In this article we discuss various techniques by which you can make your ad better.
There are two very important parts of your Ad; one is the Title Line and the other is the description. Usually the Title Line is of only 25 characters and the description part is of two lines of 35 characters each. Your URL is also restricted to 35 characters.
The Title Line Of Your Ad
The Title Line is the most important part of your Ad. It is your Title Line which will eventually gain the interest of any potential customer. Furthermore Google has a network of distributors which also show your Ad. Many of them only show your Title Line and you have only 25 characters to pitch your product. So your Title Line should be well thought out and strike out amongst any competition.
To successfully achieve that use your most successful keyword and build a phrase around it. Not just any phrase, but strong sales drive phrase. Be sure to keep it within 25 characters. You don't have to worry about it initially.
Just like what you think is the best and then cut it down. Adding adjectives specially ' FREE ' obviously gets you more clicks. If you have any special discount price, etc it is highly recommended that you mention it in the Title Line.
The Description Of Your Ad
Okay so you have got the attention of the customer for a second or so with your Title Line. Now comes the description part in play. You have got to build on the customer's interest here so that he visits your site and possibly make a purchase. In the description try to give as much relevant information as possible to your client.
This serves two main purposes: It hooks in the genuinely interested customer and helps to keep away any unwanted clicks by unqualified prospects. Another important trick to your Ad is the landing page. This is the page where your potential customer would arrive after clicking on your Ad.
Always try to make sure that you land the customer on the relevant page. Don't just make them land on your Home Page but on the page containing the exact information and offer that he was searching for.
This is very important.
Not many would browse through your site looking for that offer you were offering them.
Taking time to research and invest in your ad can really have an incredible effect. The ad you choose can make or break your adwords campaign.
You can consult with a adwords consultant to find the best way to effectively advertise.
Understanding the Google AdWords Vocabulary
Google AdWords is a wonderful way to spread your business to the world at large and connect to billions of users regularly.
It is a pay per click program which charges you for every successful click leading up to your business.
It is a fairly easy to understand system but you have to constantly monitor it to gain the best results and hence the best Return on your Investment (ROI). There are a few terms involved that an inexperienced person might not understand.
Terms that are vital for your complete understanding of the project and better management of your account.
It's Important To Understand How The Account Works And The Terms
From the moment your Google AdWords account is activated you start receiving some very useful information about your Ads. Understanding all that lingo is very important and useful for you to monitor and constantly change your Ads to better fit your needs. This data allows you to optimize your resources and get better worth for your money.
You should track your clicks from your Ads all the way to making sales using cookies and unique tracking URLs. This would help you to have a better understanding of what's giving you the most Return on Investment (ROI).
You should maintain a spreadsheet to keep a track of your Return on Investment (ROI), with fields such as Site, Keyword, Total Cost, Estimated Impressions, clicks, Average Cost per Click, Click through Percent, Sales, Sales and Cost per Sale. Below I will explain all these terms to you.
What Does Site And Keyword Mean?
Site is site that the click was generated from and Keyword is the keyword that generated it. Total Cost is the total cost spent on the Ads. Estimated Impressions is the number of times your Ad was displayed whether it was clicked on or not. Clicks obviously are the number of hits you got. Average Cost per Click is the average amount of money you paid for each click. This is an average of your bid price at each time any of your Ads were clicked.
This information is readily available from your Google AdWords account. The Click through Percent is simply the number of clicks divided by the number of estimated impressions over a time frame. Sales are the total number of sales you successfully made due to that specific keyword. Cost per Sale is the total cost divided by the number of successful sales for that time frame.
Make Sure To Set Your Budget
If you want to maximize exposure, it's highly recommended by Google to have a daily budget for each campaign. Google recommends to set a budget for the maximum effect of increasing the traffic on your web-site, but the choice is all yours and your wallet.
Google will supply you with tracking tools that will help you determine the return of the investment based on the phrases and the keywords used. Google AdWords is a great way to advertise but for the best effect you will need to use more ways to advertise not just Google AdWords which will help you get in touch with potential costumers in the virtual world.
If you are decided to start increasing your web-site traffic go at http://www.google.com/ads/ and make an account.
Tips and resources to help you further market your business with Google Adwords
If you have used or are considering using Google Adwords to market your business then place your comments or ask your question we are here to help.